PRIVACY POLICY

Kashima Antlers FC Co., Ltd. (hereinafter referred to as "the Company") handles the privacy information of users of its services (hereinafter referred to as "the Services") based on this Privacy Policy (hereinafter referred to as "this Policy"). Please read this Policy carefully before using the Services.

In the event of any conflict between this Policy and other terms or regulations regarding the handling of privacy information, this Policy shall take precedence. For the handling of privacy information in services linked to the Services, please refer to the privacy policy established by the service provider.

1. MEANING OF TERMS

Each term in this Policy is used with the meaning described in the table below.

Term	Definition
Personal Information Protection Law	Act on the Protection of Personal Information (Act No. 57 of 2003)
Laws and Regulations	Laws, cabinet orders, ordinances, standards, guidelines, etc.
Privacy Information	Personal Information and Usage Information
Personal Information	"Personal Information" as defined in Article 2, Paragraph 1 of the Personal Information Protection Law ※For example, the personal information handled by the Company includes the following: ・Information that can identify a specific individual, such as name, date of birth, and facial photograph ・Information linked to information that can identify a specific individual, such as address, telephone number, and email address ・Information related to payment methods such as credit cards
Usage Information	Information about individuals that does not fall under personal information, and that falls under any of the following(※1) ・Information about customer attributes (e.g., postal code, gender) ・Identifiers (e.g., identification numbers assigned to Cookies(※2), other terminal individual identification numbers) ・Information related to communication methods (e.g., line type, signal strength, line speed) ・Information related to the usage status of the Services (e.g., IP address of the connection source, OS, browser type/version) ・Information related to transactions ・Information related to browsing history ・Location information ・Information entered into the Company's input forms ※1: Among the information items listed as Usage Information, if it can be easily cross-referenced with your information held by the Company and thereby identify a specific individual, it will be treated as "Personal Information". ※2: A Cookie is an industry-standard technology that web servers use to identify a user's browser. It cannot identify an individual by itself, but it may be able to identify an individual when combined with other information.

2. METHOD OF ACQUIRING INFORMATION

The Company may acquire the privacy information of users of the Services through the following methods, among others:

(1) Directly from you via email, written documents, telephone, etc. (The Company may record phone calls for quality improvement, etc., during telephone interactions.)
(2) Indirectly through our outsourced or partner companies (for example, acquiring your privacy information via the J.LEAGUE common platform).
(3) The Company's acquisition of information related to your use of the Services.

3. INFORMATION MANAGEMENT

The Company pays close attention to the handling of the privacy information of users of the Services and endeavors to prevent accidents such as leaks, loss, or alteration.

4. PURPOSE OF INFORMATION USE

The Company handles the privacy information of users of the Services within the scope of the following purposes of use (including purposes incidental thereto).

(1) To provide the Services (including the following):

1. Sales of Kashima Antlers match tickets, merchandise, etc.
2. Operation of events at Mercari Stadium
3. Operation of the Kashima Antlers fan club
4. Operation of Kashima Wellness Plaza
5. Operation of Kashima Academy Football Club
6. Operation of email newsletters
7. Operation of the official Kashima Antlers app
8. Business operations of Kashima Antlers

(2) To provide communications regarding the Services (including the following):

1. Notifications regarding Kashima Antlers match information, etc.
2. Notifications of new products and services
3. Information regarding the use and payment of the Services
4. Information regarding events related to the Services
5. Confirmation and response to inquiries

(3) To process payments for the Services.

(4) To survey the usage status and satisfaction of the Services.

(5) To provide products and services tailored to the interests and preferences of users of the Services.

(6) To improve the content of the Services and develop new products and services.

(7) To deliver advertisements from the Company and third parties and measure their effectiveness.

(8) To prevent fraudulent transactions, unauthorized access, and other illegal activities related to the Services.

(9) To resolve problems related to the Services.

(10) For other purposes notified by the Company.

5. PROVISION OF INFORMATION TO THIRD PARTIES

Except where permitted by law (including cases where it is necessary to provide the Services, or where handling is outsourced to the extent necessary to achieve the purpose of use), the Company may provide privacy information to third parties with the consent of users of the Services.

6. OUTSOURCING THE HANDLING OF INFORMATION

The Company may outsource the handling of privacy information of users of the Services to outsourced or partner companies, limited to the extent necessary to achieve the purposes of use stipulated in this Policy. In such cases, the Company will pay close attention to the screening and selection of outsourcing partners and endeavor to manage privacy information appropriately and safely through the outsourcing partners.

7. JOINT USE OF INFORMATION

The Company will jointly use the privacy information of users of the Services with third parties with whom the Company conducts business activities, limited to the extent necessary to achieve the purposes of use stipulated in this Policy.

(1) Information to be jointly used
All or part of the privacy information of fan club members, season ticket or ticket purchasers, ticket users, and users of the Kashima Antlers official online store (name, address, telephone number, gender, age, transaction information, etc.)
(2) Scope of joint users
J.LEAGUE (refers to the Japan Professional Football League and its subsidiaries and affiliates)
(3) Purpose of use by joint users
1. For marketing research, statistics, and analysis to provide products and services tailored to your interests and preferences
2. Other purposes described in "4. Purpose of Information Use"
(4) Responsible party for joint use management
Kashima Antlers FC Co., Ltd.
For information on the address, representative, etc., of Kashima Antlers FC Co., Ltd., please refer to the following:
https://www.antlers.co.jp/pages/club-profile/

In cases of joint use other than the above, the following will be individually notified or publicly announced in advance: ① the items of privacy information subject to joint use, and ② the scope of users and the party responsible for management. Endeavoring to manage privacy information appropriately and safely is the same as when handling is outsourced.

8. USE OF COOKIES

The Company has established a Cookie Policy (https://www.antlers.co.jp/pages/others-website). Please also refer to this for information on the use of Cookies.

9. USE OF EXTERNAL SERVICES

The Company uses the access analysis tools "Adobe Analytics" and "Google Analytics," which utilize cookies. While these features do not identify individuals, you can opt out of their use by disabling cookies. Please refer to the Cookie Policy mentioned above for details.

10. CONTINUOUS IMPROVEMENT OF THIS POLICY

The Company endeavors to continuously review the handling of privacy information of users of the Services, taking into account the privacy information acquired by the Company, its purpose and method of use, and applicable laws and regulations. Please note the following two points in advance, as this Policy may be changed accordingly:

(1) When making significant revisions to this Policy that require your consent, we will inform you of the details of the revisions through postings on our website, etc.
(2) When using the Services, please refer to the latest privacy policy.

11. DISCLOSURE AND CORRECTION OF PERSONAL INFORMATION

If a user of the Services requests it, the Company will disclose the user's personal information or records of third-party provision handled by the Company in accordance with legal provisions (a fee may be charged for the administrative costs of disclosure). If the disclosed personal information is incorrect, the Company will correct or add the user's personal information in accordance with appropriate procedures. Please understand in advance that we may ask for your cooperation to confirm personal information, etc.

However, if it cannot be confirmed that the request is from the user themselves, or if disclosure falls under any of the following, we will refrain from disclosing personal information:


(1) When there is a risk of harming the rights or interests of the user themselves or a third party.
(2) When there is a significant impediment to the proper operation of the Services or our business.
(3) When it violates laws and regulations.

In addition, if a user of the Services requests it, the Company will suspend the use or deletion of the user's personal information or suspend the provision to third parties, in accordance with legal provisions.

Furthermore, the Company may change users' personal information itself only when there is a change in information that does not involve a substantial content change, such as the name of a city or town or postal code, and when it is necessary to change that information on the Services.

12. CONTACT FOR INQUIRIES

For questions or requests regarding the handling of privacy information, please contact us at the following:
Revised October 24, 2024
Effective November 1, 2024