Various events were held with the cooperation of Joyo Bank Co., Ltd., our club's official partner.
The "Joyo Bank Presents Inclusive Festa" was held at Kashima Sports Center's main arena. In cooperation with Joyo Bank, Tsukuba City, the Ibaraki Football Association Inclusive Committee, and other related organizations, we held experiential sessions for para-sports including blind football and amputee football.
Outside the stadium, Joyo Bank's mobile consultation vehicle was on display. At the mobile consultation vehicle, five winners were randomly selected from those who downloaded the "Joyo Banking App" and completed user registration, and they received a signed uniform.
In addition, the first 2,000 people who were already using the banking app received "Joyo Character Player Clear Files" and other gifts.
At the entrance gate, the first 20,000 visitors received a "Joyo Bank Powerful Match 2022 Fan."
Also, to commemorate the Joyo Bank title match and the "Dear Ladies" special event, a commemorative issue of "VAMOS Antlers" published by Ibaraki Shimbun, the Joyo Bank Powerful Match 2022 special edition, was distributed.
On the second-floor main stand concourse, the "Kashima Antlers Starting Lineup Board presented by Joyo Bank," reflecting the starting lineup for the match day, was set up. Many people enjoyed taking photos.
And online, the "Joyo Bank Powerful Match 2022 Quiz Event!" was held. Fifteen winners were randomly selected from those who answered quizzes about Joyo Bank and Kashima Antlers, and they received prizes. Also, the "Joyo Bank Award" appeared in "Dokodemo Kashima BIG." Ten people received a signed poster of player Doi, who serves as Joyo Bank's commercial character.
Before the match, Mr. Tetsuya Akino, Director and President of Joyo Bank, and Ms. Reiko Nagasawa and Ms. Kana Kiuchi presented a bouquet to Captain Doi.
At halftime, a ceremony was held to present a donation for inclusive sports activities. Mr. Tetsuya Akino, Director and President of Joyo Bank, presented the donation to Mr. Fumiaki Koizumi, President of Kashima Antlers.
NIPPON STEEL Curtain Raiser Match
To commemorate the "Joyo Bank Powerful Match 2022" and the special event "Dear Ladies," a curtain raiser match was held. Although the match day was very hot and humid, the children enjoyed playing barefoot on the pitch before the match, seemingly feeling refreshed.
Vocal Support Operation Verification Target Match
This match was designated as a "Vocal Support Operation Verification Target Match," and some seats were designated as "Vocal Support Areas," with different viewing rules and guidelines than usual.
Dedicated wristbands were distributed to those who purchased tickets for the home "Vocal Support Area" (South 1st floor general seating in the Supporters' Seat Home area). These were required to be shown upon entry.
Dear Ladies
All types of "Dear Ladies" merchandise, which were pre-sold at the KASHIMA ANTLERS ONLINE STORE, were sold at a special outdoor booth at the stadium.
At the entrance gate, original stadium illustration stickers, also used on "Dear Ladies" merchandise, were distributed free of charge to the first 20,000 visitors.
Additionally, "Dear Ladies" special player photo spots appeared in three locations inside and outside the stadium. Many people enjoyed taking photos and applied for the SNS posting campaign "#DearLadies" to win player-signed merchandise.
Special Event Ticket: "Player Greeting Seat"
Special tickets allowing a greeting with players after the match were sold via lottery. Winners enjoyed greetings and commemorative photos with players Doi, Everaldo, Tsunemoto, and Yuma, who had just finished a fierce battle. Additionally, participants received a signed 22 NIKE replica uniform (1ST) from their chosen player out of the four, along with a welcome message card and player merchandise.
Friendly Town Days "Tsukuba Day"
The National Institute of Advanced Industrial Science and Technology (AIST) held an experimental class titled "Perfect for Summer Vacation Research!? Let's Make Clouds!" Many children experienced the world of science.
Additionally, specialties from Tsukuba City were sold.
Special Photo Spot
The highly popular special photo spot was displayed for the last time at this match. Once again, many people enjoyed it.
Ibaraki Products Exhibition & Outdoor Food Stalls
The annual Ibaraki Products Exhibition and outdoor food stalls were also a great success. Many people enjoyed food and drinks before the match.
Kids Area
In the kids area, in addition to the familiar kick target and inflatable play equipment, foot darts (baseball version) made its debut. Many people enjoyed it.
We will continue to hold elaborate events at home games, so please come to Kashima Stadium early!