With the cooperation of Yellow Hat Co., Ltd., a club official partner, various events were held to commemorate "Hat Day" on August 10th.
In the "Find Hat-nyan!!" event, the first 400 people who found Hat-nyan, Yellow Hat's mascot character, inside and outside the stadium and posted a photo on their Twitter received a "Hat-nyan sticker".
Hat-nyan, Shika-o, and Anton appeared on the stage in the stadium concourse. It had been approximately two years since Anton last appeared at a match day stadium.
As a visitor gift, cheering sheets with the autographs of all team members were distributed to the first 20,000 visitors. They held up the cheering sheets high from the stands during the players' entrance.
The "Yellow Hat Award" was introduced in the visitor gift event "Shika BIG" and the prize event "Dokodemo Shika BIG". Hat-nyan original plush toys were given away in "Shika BIG," and the ten-gallon hats familiar from the Yellow Hat Hat-trick Award were given away in "Dokodemo Shika BIG."
In addition, many events were held with the cooperation of NTT Docomo, Inc., a club official partner.
At the entrance gate, flyers with d-payment coupons that could be used at the stadium were distributed free of charge to the first 20,000 visitors.
As a Docomo Award, d-points were given away by lottery in the visitor gift event "Shika BIG".
Mascot character "Poinko" and his brother visited the stadium. They appeared with Shika-o on the stage in the concourse and enlivened Kashima Stadium before the match at the Docomo booth.
A free invitation event for multi-angle video experience seats was also held. Attendees could watch live match footage on their smartphones while freely switching camera angles.
Before the match, a kick-in ceremony was held by Mr. Yasuo Horie, President and CEO of Yellow Hat.
Also, Mr. Yasuo Horie, President and CEO of Yellow Hat, and Ms. Wakako Sakurai, Executive Officer of NTT Docomo, presented a bouquet to player Yuma Suzuki.
Kashima Stadium Summer Festival
As it was the first home game in August, the height of summer, a summer festival event was held.
Limited Edition Fan Giveaway
The first 1,000 visitors who came in a yukata or jinbei received a "limited edition fan".
Summer Festival Events
Classic summer festival booths such as ring toss, shooting games, yo-yo fishing, super ball scooping, and cotton candy were set up. Many people enjoyed these events free of charge.
Kick Target and Foot Darts
To commemorate the summer festival event, the popular kick target and foot darts in the kids' area were offered for free.
Summer Festival Special Stamp Rally & Lottery
Stamp rally cards were distributed in the area outside the stadium. A special lottery was held for elementary school students in sixth grade and below who participated in the summer festival event and collected stamps. Luxurious prizes, such as autographed player uniforms, were given away.
In addition, regardless of age, those who brought special flyers distributed in various places in the Kashima area around July also participated in a special lottery (one time only).
Special Lottery Booth
¥500 and ¥1,000 lottery tickets were sold near the event window. Also, as a limited event, a "Burger Challenge" was held. Those who hit the ramp and got a hamburger into a designated spot received a limited-design Shika-o cushion.
Kashima Antlers Official App Downloaders Only Lottery
A lottery was held for those who downloaded the Kashima Antlers official app. Luxurious prizes, including player-autographed uniforms and signed boards, were given away.
Kaneka "Wellness First" Booth Exhibition
Kaneka Corporation, an official partner, set up a booth. They distributed their "Labre Lactic Acid Bacteria Fruit Gummy" series and "Tokachi Corn Soup," an authentic soup that can be easily prepared in the microwave. They also held an SNS follow & post campaign where participants could win player-autographed goods by lottery.
Green Planet-made shopping bags adopted at the Official Shop Stadium Store
Green Planet® brand shopping bags were newly adopted at the Official Shop Stadium Store.
Meiji Yasuda Life Kenkatsu Event Booth
The first 300 people who underwent either a vascular age measurement or a VegeCheck received a Meiji Yasuda Life x Antlers mask.
"Let's go to the J-League! With Momotetsu!" Campaign
Those who touched their Nintendo Switch™ (with the latest "Momotetsu" update) to the posters displayed at the stadium received an original Antlers-designed train that could be used in the game.
Hometown Days "Kashima Day"
A participatory game "Challenge Mölkky" was held, and specialty products made from Kashimashi pork, produced in Kashima City, were sold.
Hometown Days "Kamisu Day"
A free distribution of a set of bell peppers from Kamisu City, boasting the highest shipment volume in Japan, and products manufactured at factories within the city was conducted.
"Kashima Day" and "Kamisu Day" Joint Project
A lottery with luxurious prizes was held for those who purchased the "Ultimate Melon Bread" from two Kashima City food trucks or Kourokudo in the concourse, or "Kamisu Menchi" from Marudai.
A collaboration between Kashima City's mascot character "Nasuka-chan," Kamisu City's mascot character "Kamisukokun," and Kashima City Antlers PR ambassador "PR Tightsman" was realized. They greeted all visitors. C.R.O. Nakata also appeared at the stage event.
Ibaraki Product Exhibition
Many people enjoyed delicious local Ibaraki dishes.
Outdoor Food Stalls
The usual outdoor food stalls were also very popular. Many people enjoyed food and drinks before the match.
We will continue to hold creative events at future home games, so please arrive early at Kashima Stadium!