Mercari Special Match ~All for One, Everything for Victory~
For the Urawa match, we held the "Mercari Special Match ~All for One, Everything for Victory~".
Various events were held with the cooperation of Mercari, Inc., a club official partner.
Only on the day of the Mercari Special Match, fresh vegetables selected by players Ueda, Machida, and Oki from JA Zennoh Ibaraki were sold on Mercari Shops.
Additionally, a lottery was held for those who purchased items on Mercari Shops at the NIPPON STEEL Gate side of the 2nd floor main stand concourse. Signed player merchandise and other prizes were given away.
A special photo spot was set up in the stadium concourse, and many people took photos.
A special video created with "GO BOLD: Be daring," one of Mercari's corporate values, as a keyword, was shown on the big screen.
Samples of upcycled products from the "Antlers 30th Anniversary Wall" that had been installed at Kashima Stadium since March 13 were displayed at the 1st gate side of the 2nd floor main stand concourse. These products are scheduled to go on sale around December.
Before the match, members of the press were invited to Kashima Stadium, where the President of Kashima Antlers F.C. Co., Ltd. and Chairman of Mercari, Inc. gave a presentation on the Mercari Group's initiatives, including Antlers, and introduced the special concourse booth for the Mercari sponsored match.
Before kickoff, Mr. Yuki Ishikawa, Representative Director and CEO of Souzoh, Inc., presented bouquets to the referee and the captains of both clubs.
＜30th Anniversary Supported by SHOWA＞
With the cooperation of Showa Sangyo Co., Ltd., a club official partner, the "30th Anniversary Supported by SHOWA" event was held.
At Gate 1, NIPPON STEEL Gate, and Gates 5 and 6, the first 7,000 visitors received "Showa Sangyo x Kashima Antlers collaboration original paper soap" as a gift.
A grand lottery was held at halftime for all attendees, where three lucky winners received a "21 NIKE replica uniform (3rd) signed by players".
＜Kaneka Booth Exhibition＞
Kaneka, who formed a club official partner agreement in October, exhibited a booth on Mercari Road outside the stadium. At the booth, a tasting event was held using straws made from 100% plant-derived "Green Planet."
At the stadium concession stands, environmentally friendly straws and spoons made from Kaneka's biodegradable polymer "Green Planet" have been adopted since the Urawa match.
＜Dr.Supporter Booth Exhibition Powered by Rigua＞
Club partner Rigua exhibited a Dr. Supporter booth in the outdoor area of the stadium. The first 1,000 visitors received a "Dr. Supporter Recovery Patch" and had the opportunity to experience a blood flow measurement.
＜Orbis Booth Exhibition＞
An Orbis booth was set up in the outdoor area of the stadium. They offered a gachapon with no losing prizes, skin diagnoses, and counseling.
＜Ibaraki Prefectural Products Fair＞
The Ibaraki Prefectural Products Fair was held outside Kashima Stadium. On the day, Shion, Ipoh Ham, and Irie Sangyo Co., Ltd. from the Ibaraki Prefecture Tourism & Local Products Association set up stalls.
＜Kids Area＞
Kids areas were set up near the NIPPON STEEL gate outside the stadium and on Mercari Road. In addition to the familiar foot darts, kick target, and bouncy slide, a bouncy maze made its debut.
＜"Revolutionizing Area Management based on Kashima Antlers" Project＞
On the 2nd floor back stand concourse inside the stadium, 700 limited edition "Gruyere's Special Kasama Japanese Chestnut Cup Mont Blanc" cakes, generously made with Kasama Japanese chestnuts, were sold. This time, "dynamic pricing" was adopted, where the selling price changed based on real-time congestion around the special store.
Near the NIPPON STEEL gate outside the stadium, a "Virtual Kashima Booth" recreating Kashima Stadium was set up with the cooperation of official partner NTT Docomo Corporation.
After the match, an "Experience the Pitch Grass Event" was held for elementary school students, where they picked up pieces of turf from the stadium pitch that had been roughened during the game.
※Masks were removed only for the photoshoot.
＜Club 30th Anniversary Project＞
Before the match, "SQUAD NUMBERS ~Memories of Jersey Numbers~," which introduces the stories behind Antlers' traditional jersey numbers, was shown on the large screen.
This time, number 21 was featured, with Goalkeeper Coach Yohei Sato, Daijiro Takakuwa, and Goalkeeper Assistant Coach Hitoshi Sogahata appearing. The full version is currently available on the official YouTube channel. Please check it out on the official YouTube channel!
