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For the Hiroshima match, we held the "d Point Kickoff Day Presented by docomo - Usable at the Stadium!".

Original design d Point card given as a gift!
To commemorate the introduction of cashless payments at Kashima Soccer Stadium, we gave away original design d Point cards to the first 5,000 visitors at the Docomo booth on Mercari Road. There was a long line at the booth for the limited edition d Point cards featuring player photos.




New spectator experience!! 360-degree 8K VR video experience
Spectators wore a device called a "head-mounted display" and enjoyed a 360-degree view of the pitch level, which is usually not accessible.



d Point mascot character "Poinko" comes!
A photo session with the Poinko brothers was held. Players and Shikao also participated, and the venue was lively.









Visitor Gift Campaign [Shika BIG]
The usual Shika BIG was held for this match as well. This time, NTT Docomo, who hosted the "d Point Kickoff Day Presented by docomo - Usable at the Stadium!", also provided prizes. In addition to prizes provided by other sponsors Sekisho Corporation and Mercari, a gift set of specialty products from the five hometown cities was also presented as a Hometown 5 City Award.

"Family Join Day"
For the Hiroshima match, we also held "Family Join Day". The mayors and mascots of the five hometown cities came to Kashima Stadium and held various events.




Hometown Yuru-Chara Welcome!
The Yuru-Chara mascots from the five hometown cities greeted supporters at the entrance gate.

Free distribution of specialty products
Two types of specialty products from the hometowns were selected and distributed for free. NAKATA C.R.O and the players also participated, making it a great success.















Friendly Town Days "Hitachi City Day"
As part of Friendly Town Days "Hitachi City Day," junior high and high school students, people aged 65 and over, and fan club members residing, working, or attending school in Hitachi City, one of Antlers' friendly towns, were invited for free. General visitors residing, working, or attending school in Hitachi City were offered a discounted price of 1,000 yen. Various events were also held on the second floor back stand concourse.

Participatory game "Panpon Experience"
Visitors experienced "Panpon", a ball game originating from Hitachi City.

"Whole Melon Cream Soda" stall
A limited quantity of 250 "Whole Melon Cream Soda" were sold.

Uchida Player Original Design Tickets
Special tickets (original design ticket + original ticket holder) featuring Uchida were sold.

Photo card distribution for J.League ID pre-registrants
Original photo cards of Abe were distributed to those who pre-registered for the Friendly Town Days invitation/discount QR tickets.

69th "Shakai wo Akaruku suru Undo" (Campaign to Brighten Society) Public Awareness Campaign
Leaflets and biscuits for the 69th "Shakai wo Akaruku suru Undo" public awareness campaign were distributed.


Attendance Points
With the introduction of "electronic tickets" for admission through the official J.League app "Club J.LEAGUE", the method for awarding attendance points at home games has changed.
You can win non-sale goods and more depending on the number of points you earn annually!


