On Sunday, May 9th, the "KASHIMA ANTLERS BUSINESS CLUB KIDS FESTIVAL 2026" was held at Kashima Soccer Stadium in Ibaraki Prefecture.
This event was held as part of our philosophy-based sponsorship activities (*) with the companies affiliated with ANTLERS BUSINESS CLUB.
The event was held in two parts, morning and afternoon, and was attended by 1,207 children.
Participants wore the "KASHIMA ANTLERS BUSINESS CLUB KIDS FESTIVAL" original T-shirts, which were given to all participants for free.
Opening Ceremony
The event day was blessed with clear weather, and approximately 3,500 people, including participants and spectators, attended.
At the stadium gate, academy players who assisted with the event greeted participants with high-fives.
On the day of the event, players from Kashima Junior Youth, Norte Junior Youth, and Tsukuba Junior Youth supported the participating children.
The Shika-o family also came as guests to cheer on the children, and school staff and academy players danced with the kids for warm-up exercises, energizing the venue.
Matches
After the warm-up exercises, the matches finally began.
The kids enthusiastically chased the ball with their teammates on the pitch of Mercari Stadium.
Between matches, they cheered on their friends' plays and enjoyed the feel of the pitch.
Many teams were also seen taking commemorative photos in their matching T-shirts.
In-stadium Concourse Event
Inside the stadium concourse, booths from BUSINESS CLUB companies, stadium gourmet food stalls, and merchandise shops were set up, adding to the excitement of the event.
Many people visited the corporate booths of Ibaraki Co-op and Chiyoda Gravure Co., Ltd., members of the 'ANTLERS BUSINESS CLUB'.
▼Ibaraki Co-op
▼Chiyoda Gravure Co., Ltd.
Furthermore, in the food and beverage section, Goura Ham Co., Ltd., Koeimaru Co., Ltd., and Yamaichi Co., Ltd., all members of the 'ANTLERS BUSINESS CLUB', set up stalls and provided delicious stadium gourmet food using local specialties.
▼Goura Ham Co., Ltd.
▼Koeimaru Co., Ltd.
▼Yamaichi Co., Ltd.
The event was also featured as video content on Antlers' official YouTube channel "Tokoton Anton TV" (https://www.youtube.com/channel/UCF1sI3xKQhvpBUCL7hQqGQw), so please be sure to check it out as well.
Thank you very much to everyone who participated and attended.
ANTLERS BUSINESS CLUB will continue to carry out activities aimed at contributing to the local community and society.
(*) What is a philosophy-based sponsorship activity?
The ANTLERS BUSINESS CLUB will continue to promote activities that contribute to the community and society through the power of sports.
ANTLERS BUSINESS CLUB
https://www.antlers.co.jp/pages/partner-business-club