Various events were held with the cooperation of Mercari, Inc., a club official partner.







The first 1,000 people who applied for a new Mercard and successfully completed the screening process received an original towel scarf.




On the day of the match, a special photo booth was also set up.




Before the match, a kick-in ceremony was held by Mr. Keita Nakamura, Representative Director and CEO of Mercoin, Inc. In addition, Mr. Yuma Suzuki, who served as game captain for this match, was presented with a bouquet of flowers.



The "Shika BIG" gift campaign for attendees featured a Mercari Prize. Signed 23 NIKE replica uniforms and 5,000 Mercari points were given away.

Attendee-Exclusive Gifts
The first 10,000 visitors to Kashima Stadium received an exclusive sticker designed by Gaku Shibasaki.








Ibaraki Prefectural Police Public Relations Activities
At two stadium entrance gates, flyers for nationally designated important wanted persons (with pocket tissues) and flyers for preventing telephone fraud (Kashima Antlers x Ibaraki Prefectural Police) were distributed.




Various booths were set up along Mercari Road outside the stadium.

Takasago Thermal Engineering
At the "Environmental Creator®" booth of official partner Takasago Thermal Engineering, developed product "Super Ice" was exhibited and a Mega Stock® experience was offered.
In addition, a gift campaign with a lottery was held.










Toyo Seikan Group
At the ECO booth of the Toyo Seikan Group, a club partner, the assembled cardboard tent "DAN DAN DOME" was exhibited, and "Captain BOX" was set up to encourage fun garbage sorting and collection through games.
In addition, visitors to the booth received a sustainable support fan made from PET bottle caps.



Ohayo Dairy Products Co., Ltd.
At the booth of Ohayo Dairy Products Co., Ltd., a group company of club partner Nippon Kabaya Ohayo Holdings Co., Ltd., Jersey milk soft serve, freshly baked custard pudding with fresh eggs directly from the factory, and monyu, newly released on October 1st, were sold.






Aeon Kashima Store
At the booth of Aeon Kashima Store, an ANTLERS BUSINESS CLUB member, a lottery was held for those who charged an Antlers original design WAON card or their existing WAON card.






Sony Network Communications
Sony Network Communications held a lottery at its NURO Hikari booth.
In addition, those who subscribed to NURO Hikari on the spot participated in a special lottery where they were guaranteed to win either an "original NURO Hikari wireless charger" or a "player-signed uniform" or "pair of match tickets."

Meiji Yasuda Life Insurance
At the Meiji Yasuda Life Insurance "Kenkatsu" (health promotion) event booth, health measurements (vascular age measurement, Vegicheck) were conducted, and the first 300 visitors received an original Meiji Yasuda Life Insurance ballpoint pen.


Ibaraki Prefectural Police Band Performance Event
With the cooperation of the Ibaraki Prefectural Police Band, a brass band performance and color guard performance were held in the kids' area outside the stadium.




Hometown Days "Kashima Day"
On Mercari Road, events such as a showdown with "PR Tights Man," Kashima City Antlers PR Ambassador, free bell pepper distribution, and sales of local specialties were held.








Additionally, a footgolf experience booth titled "Let's enjoy Footgolf" was set up. Antlers OB and professional footgolf player Tsuyoshi Aoki also participated, making the booth a great success.



Snack Gift Booth
A snack gift booth was set up in the kids' area, and snack sets were given to children under elementary school age.
Flyers emphasizing the importance of garbage sorting were included in the snack sets, with the aim of helping children understand environmental issues from a young age, with the cooperation of ANTLERS BUSINESS CLUB.




NIPPON STEEL Curtain Laser Match
The "NIPPON STEEL Curtain Laser Match" was held on the pitch before the game.






