Various events were held with the cooperation of Joyo Bank, Ltd., a club official partner.
In collaboration with Joyo Bank, the Japan Amputee Football Association, and other related organizations, the "Joyo Bank presents Inclusive Festa" was held at Kashima Sports Center as part of activities aimed at creating an inclusive society through sports.
At the entrance gate, 20,000 Joyo Bank Powerful Match 2023 fans were distributed to the first 20,000 visitors.
Limited original paper cups were provided at the stadium's food and beverage stalls, and 45 people who responded to a survey via the QR code on the cup were randomly selected to receive autographed merchandise by Araki, Joyo Bank's image character.
As a second chance promotion, 10 people who washed their used original paper cups in the Re-CUP WASHER machines located at two spots inside the stadium and cooperated with recycling were randomly selected to receive a signed poster by Araki.
A special photo booth was set up next to the central staircase on the 2nd floor main concourse inside the stadium. Many people took photos with the player panels.
Before the match, bouquets were presented to the referee and both team captains by Mr. Tetsuya Akino, President of Joyo Bank, Ltd., Ms. Sawa Ota from the Kashima branch, and Ms. Arisa Nemoto from the Itako branch. On behalf of the Antlers, Yuma Suzuki received the bouquet.
At halftime, a ceremony was held to donate funds for inclusive sports activities. Mr. Tetsuya Akino, President of Joyo Bank, presented the donation to Mr. Fumiaki Koizumi, President of Kashima Antlers.
The "Kashibig" visitor-only gift campaign featured the Joyo Bank Prize. Ten people received a poster signed by Araki, the image character of Joyo Bank.
Antlers Summer Night Festival: "A Men's Festival Ablaze in Midsummer"
Three home games held from August 19th (Sat) to September 16th (Sat) will be titled "Antlers Summer Night Festival" and will feature various events.
For this match, we held "A Men's Festival Ablaze in Midsummer."
The Shikao family greeted everyone in front of the key visual for the "Midsummer Men's Festival" outside the venue. Shikao and Anton appeared wearing sunglasses, in keeping with the theme of the men's festival.
Special "Midsummer Men's Festival" goods were sold at the stadium stores on the day.
The first 2,040 visitors who wore sunglasses received a "Masahiro Chono x Yuma Suzuki Original Sticker."
An oversized poster signed by the four key visual players was displayed on the 2nd floor concourse inside the stadium.
Gourmet events were held both inside and outside the stadium. Everyone enjoyed special limited-time menus and drinks.
Customers who purchased items at the "Otokogurume" (Men's Gourmet) stalls received raffle tickets and participated in a lottery.
Masahiro Chono, who had a conversation with Yuma Suzuki as part of the J.League 30th anniversary project, visited Kashima Stadium. He energized the stadium before the match.
Following the previous match, a photo panel designed with a summer festival theme was set up inside the stadium.
Friendly Town Days "Kasumigaura Day"
On Mercari Road, character greetings, stage events, a mobile aquarium from Kasumigaura City Aquarium, and local specialty sales were held.
Friendly Town Days "Tsuchiura Day"
Stage events and sales of local specialties were held on Mercari Road.
NIPPON STEEL Curtain Laser Match
Before the match, the "NIPPON STEEL Curtain Laser Match" was held on the pitch for elementary school students.
