Various events were held with the cooperation of Lenovo Japan G.K., a club partner.
Eco-bags were distributed free of charge to the first 5,000 visitors at each entrance gate.
The "Lenovo Programming & Gaming PC Experience Booth" was set up in the concourse on the second floor of the main stand. At the booth, we held "Programming for Everyone," using programming educational materials jointly developed with Tokyo Shoseki, the largest textbook company, and "Sugu-Game Experience," a service that allows users to use gaming PCs for a fixed monthly fee.
A partner signing ceremony was held on the pitch before the match. After a commemorative photo session for the partnership agreement between Mr. Minoru Yasuda, Executive Vice President of Lenovo Japan G.K., and Koizumi, Representative Director and President of Kashima Antlers, Mr. Yasuda gave a greeting.
Before kickoff, a kick-in ceremony was conducted by Mr. Toshihiko Araki, Executive Officer of Lenovo Japan G.K.
Match for testing cheering operation with vocal support
This match was a "match for testing cheering operation with vocal support", with some seats designated as "vocal cheering areas", and was held under different spectator rules and guidelines than usual.
For those who purchased tickets for the home "vocal cheering area" (South 1st floor area of Supporters' Seat Home Unreserved Seating), tickets were checked at the stadium's outdoor booth (in front of the on-the-day ticket sales office) and special wristbands were distributed.
After checking the special wristbands at the second gate (stand entrance), visitors were allowed to enter the "Vocal Cheering Area."
Free distribution of limited cards of 5 players to the first 10,000 visitors
Cards of Anzai, Oda, Hirose, Hayashi, and Tsunemoto were distributed free of charge as a set to the first 10,000 visitors.
Shikako appears at the "Become a Player" photo booth
Shikako, whose birthday is July 7th, the day after the match, appeared at the "Become a Player" photo booth. Following Shikao, this was her first visit to the stadium in two and a half years. Due to the J-League's COVID-19 response guidelines, we were unable to interact with the visitors, but we took photos while maintaining a safe distance.
Many people gathered at the booth.
Tanabata Decorations
To coincide with Tanabata on July 7th, the day after the match, Tanabata decorations were set up inside the stadium. In addition to the wishes of players and mascots, visitors were invited to write their wishes on Tanzaku strips and display them.
Kick Target
Outside the stadium, a kick target appeared where prizes could be won according to the score. To commemorate the "Lenovo Sustainable Match 2022," a special non-commercial PC case was presented as a special prize to those who achieved a high score.
Outdoor food and drink stalls opened
The popular outdoor food and drink stalls were also a great success. Many people enjoyed food and drinks before the match.
We will continue to hold elaborate events at future home games, so please come to Kashima Stadium early!