With the cooperation of Sekisho Shoji Co., Ltd., a club official partner, various events were held, including providing prizes for the online gift project "Dokodemo Shika BIG."
Outside the stadium, with the cooperation of the Kanto Bureau of Economy, Trade and Industry, a mobile power generation and supply system (hydrogen fuel cell bus) was exhibited. This hydrogen fuel cell bus was also used to supply power to nearby booths.
Also outside the stadium, many imported electric vehicles (EVs) and plug-in hybrid vehicles (PHEVs) handled by the Sekisho Group were displayed. In addition, customers who followed Mercedes-Benz Tsukuba's Facebook or Instagram, Porsche Center Tsukuba's official LINE account, or Peugeot Tsukuba's official Facebook received original goods on the spot. Furthermore, a campaign was held where customers who viewed the vehicles at the stadium and later visited the stores were entered into a lottery to win a uniform signed by Ueda.
Inside the stadium, a quiz corner related to Sekisho Shoji and Antlers was set up. Antlers goods, such as replica uniforms, were given away by lottery to those who participated in the quiz.
Before kickoff, Ryohei Yamaguchi, a member of Sekisho Shoji Co., Ltd. and a member of the Japan Goalball Team for the Tokyo 2020 Paralympics, performed a kick-in ceremony. Go Oiwa, manager of the U-21 Japan national team and former Antlers player, escorted him.
At halftime, Hideya Mashita of the Kanto Bureau of Economy, Trade and Industry, explained the mobile power generation and supply system (hydrogen fuel cell bus).
＜Hokkaido & Ibaraki Stadium Food Festival!＞
A special event, the "Hokkaido & Ibaraki Stadium Food Festival!", was held. A variety of specialties from both clubs' home regions were offered.
At the stadium's in-house shops, menus featuring ingredients from Hokkaido and Ibaraki were available. Customers enjoyed special limited-time dishes.
Outside the stadium, the "JA Group Ibaraki x JA Group Hokkaido Collaboration Project" was held. "JA Zennoh Ibaraki Pocket Farm Dokidoki" set up a booth, selling collaborative menu items made with local specialties and offering an all-you-can-stuff "Yokunetaimo" (well-rested potato) Make-in.
Friendly Town Days "Choshi Day"
Choshi City was promoted by Chopi and Riko, and local specialties were sold.
Legends' Seat ~10 ZICO~
To commemorate Zico Club Advisor's visit to Japan, "Legends' Seat ~10 ZICO~" was offered. It provided unique experiences and luxurious benefits, including interaction with Zico CA and Koji Nakata C.R.O., a museum tour by Nakata C.R.O., and a pre-match highlights commentary.
*Participants removed their masks only when being photographed.
Zico CA makes a surprise appearance! Legends Talk Show & Documentary Screening
To commemorate Zico CA's visit to Japan and the release of the Blu-ray & DVD package for the feature-length documentary series "FOOTBALL DREAM: The Glory and Struggles of Kashima Antlers," a "Legends Talk Show & Documentary Screening" was held.
Free distribution of limited edition cards for 4 players to the first 10,000 visitors
A set of four cards featuring academy graduates Doi, Oki, Yamada, and Funahashi was distributed free of charge to the first 10,000 visitors.
Ibaraki Product Exhibition
Visitors enjoyed delicious local Ibaraki dishes.
The familiar "Melon Marugoto Cream Soda" from Y.K. Ibaraki Food Culture Research Group Shushū made its first appearance this season.
Food Booths
Three food stalls, Ebashi Shoten (Samuji~), Sunamama, and Frozen Fruit Kezurun, were set up in the Mercari Road area outside the stadium.
Meiji Yasuda Life Kenkatsu Event Booth
A health measurement event (vascular age measurement, veggie check) was held at the booth. The first 200 people to participate in either vascular age measurement or veggie check received a Meiji Yasuda Life x Antlers mask.
Antlers x Kuzuha Special Program
As part of a collaboration between the 18 clubs belonging to the Meiji Yasuda J1 League in the 2022 season and the VTuber/Virtual Liver group "Nijisanji," a collaboration project with Kuzuha, a member of "Nijisanji," was carried out. A message of support from Kuzuha was broadcast on the stadium's large screen, music was used as stadium BGM, and standee panels were displayed.
Visitor Shika BIG
The traditional "Visitor Shika BIG" was held at home games. This time, prizes included 5,000 Mercari points for the Mercari Award, a signed poster by players Doi and Ueda for the Joyo Bank Award, and 2kg of Antlers Ichibanboshi rice for the JA Group Ibaraki Award, as well as digital autograph rights linked to photos taken at the photo spot.
F.D. Special Store Opening
A special store handling F.D. products was set up in the 1st-floor lobby of the Kashima Sports Center.
We will continue to hold elaborate events at home games, so please come to Kashima Stadium early!