【ANNIVERSARY LIXIL×Antlers DAY】
We held "ANNIVERSARY LIXIL×Antlers DAY" to commemorate the 5th anniversary of LIXIL Co., Ltd., a club official sponsor, and the 25th anniversary of Kashima Antlers' founding. Original cheering sheets were given to the first 30,000 visitors, who raised them high from the stands during the players' entrance to cheer for them. Additionally, original commemorative stickers were given to the first 28,000 visitors. At the main stand concourse, those who took a commemorative photo with either a player panel or an Instagram panel and posted it on their social media received a LIXIL x Kashima Antlers original ribbon wristband. Before the match, LIXIL's new employee induction ceremony was held.
【Hometown Days "Kashima Day"】
At the "Kashima Day" booth on the 2nd floor main stand concourse, local idol Mirai Riina promoted Kashima City's tourism as a stage event. Among those who listened to the tourism promotion, a rock-paper-scissors game was held, and a prize package including Boku-den sable and Nasca-chan straps was awarded. In addition to selling grilled clams and boiled peanuts, a dart game was held where participants could win Kashima City specialty products, including specially cultivated rice from Kashima City, depending on where their dart hit the target.
【Friendly Town Days "Inashiki City Day"】
At the "Inashiki City Day" booth on the back stand concourse, Milki Queen rice was served and quickly disappeared. In addition, as specialty products to accompany the Milki Queen rice, free samples of pickles (old cucumber pickles), Konkon soup, and tsukudani were distributed. Specialty products such as lotus root minced meat cutlets, frozen blueberries, and lotus root yakisoba were also sold, and the booth was very lively. Furthermore, the first 100 people who purchased these specialty products participated in a lottery and won Inashiki City specialty products.
【25th Anniversary Event】
To commemorate the 25th anniversary, various goods such as commemorative publications were released, and a commemorative sale was also held. Food and beverage stalls offered services related to the number 25.
【Kashima City All Elementary and Junior High Schools Full School Support】
In conjunction with "Kashima Day" for Hometown Days, all elementary and junior high school students in Kashima City were invited to show full school support. This was part of the Antlers cheering project, inviting all elementary and junior high schools, and was carried out as part of school activities.
【Visitor Gift Lottery "Shika BIG"】
A gift lottery was held exclusively for stadium visitors. Winners received prizes provided by LIXIL Co., Ltd., Sekisho Shoji Co., Ltd., and Kashima City, including LIXIL Viva gift certificates worth 10,000 yen, a comparison set of Milki Queen (5kg) + specially cultivated rice from Kashima City (5kg), and 100L fuel service vouchers.
【Sky PerfecTV! Subscription Promotion Campaign】
The first 30 people who subscribed to Sky PerfecTV! received an original Sky PerfecTV! poster. We also held the "Kashima Antlers × Sky PerfecTV! Stamp Rally."
※Distribution of stamp cards ended at the 8/6 Sendai match.
【au Shaberu Kids】
Click here for the au Shaberu Kids report.
【25th Anniversary Special Project Freaks Public Interview】
As a special project for the club's 25th anniversary, a public interview for Freaks members, including SOCIO and MEGA members, was held at the Kashima Soccer Museum, featuring player Endo (jersey number 25) and Nakata C.R.O.
