In collaboration with Joyo Bank, the Japan Amputee Football Association, the Sitting Sports Association, the Japan Boccia Association, and the Kashima Hearing Impaired Association, we held "Joyo Bank Presents Inclusive Festa" at Kashima Sports Center as part of our activities to create an inclusive society through sports. Participants were able to experience parasports, including amputee football, on one half of the main arena of Kashima Sports Center.
On the day of the event, club legends Yasuhito Honda and Yasushi Endo participated.
We held the summer festival event "Akakkē na. Kashima Natsumatsuri supported by JOYO BANK."
・"Akakkē na" Contest: Who is the most "Akakkē na"?
We held a contest to determine who among the gathered fans and supporters was the most "Akakkē na". The person chosen as the most "Akakkē na" received a special "Akakkē na T-shirt" signed by player Hayakawa, and all participants received a "Special Red Sticker".
・"I'm the most Akakkē na" Campaign
The first 2,500 people who wore a red twisted headband like Shikao in the "Akakkē na. Kashima Summer Festival supported by JOYO BANK" key visual, or had red hair, received an original sticker.
Furthermore, the first 100 people whose name included "Aka" (or "AKA") received a "Special Red Sticker". In addition, those who wore a red twisted headband, had red hair, and whose name included "Aka" (or "AKA") (those who met all the sticker giveaway conditions) received an "Akakkē na T-shirt".
・Classic festival games
We held "Shateki" (shooting gallery) and "Wanage" (ring toss), which both adults and children could enjoy. For some attractions, adults wore red sunglasses when participating.
A special summer festival version of the "Coloring" activity also appeared at the Cleaning Senka Kids Park.
・Lottery
This year's summer festival also featured a lottery. Winners received player-signed goods and Antlers merchandise.
All participants also received a pocket tissue with the "Akakkē na. Kashima Summer Festival supported by JOYO BANK" design.
A Joyo Bank booth was set up on the south side of the main arena at Kashima Sports Center.
The first 300 people who had a Joyo Bank account and downloaded the Joyo Bank Banking app received an event voucher and Antlers merchandise.
Two types of original "Akakkē na. Kashima Summer Festival supported by JOYO BANK" photo spots appeared at Kashima Dandan Hiroba.
A photo spot designed to resemble the players' bench on the pitch side was set up on the second floor concourse of the main stand inside the stadium.
At the entrance gates, original fans designed with players Kei Chinen, Yuma Suzuki, and Yuta Higuchi, who are the image characters for Joyo Bank in 2025, were distributed.
We also distributed a Joyo Bank set including VAMOS.
At halftime, a ceremony was held to present a donation for inclusive sports activities. Mr. Tetsuya Akino, President and Representative Director of Joyo Bank, presented the donation to President Koizumi.
The "Kashima BIG" visitor prize draw featured the "Joyo Bank 90th Anniversary Award" and the "Joyo Bank Powerful Match Award". Prizes included player-signed clear files and player-signed pre-match tops.
