Asobica Inc. supports customer-centric marketing by operating "coorum" and fostering, accumulating, and analyzing loyal customers. "coorum" is a platform that provides one-stop community management and customer analysis, enabling marketing and business strategies centered around loyal customers.
Going forward, both companies will leverage their respective expertise to operate a Kashima Antlers fan community using coorum, aiming to harness the voices of fans and supporters to empower the team. For the 2024 season, we plan to launch a family-oriented community in conjunction with the initiative to offer free entry to all home games for elementary school children and younger.
About Asobica Inc.
Asobica Inc.'s mission is to "color the world with excitement like play," and it operates the loyal customer platform "coorum." In an era where it has become difficult to capture consumers' hearts, the company aims to maximize business value by transforming management to be "customer-centric."
Asobica Inc. Official Website
https://asobica.co.jp/
"coorum" Service Site
https://coorum.jp/
Comment from Takaya Imada, Representative Director and CEO of Asobica Inc.
I am very pleased to announce our collaboration with Kashima Antlers. Asobica has consistently supported companies in achieving sustainable business growth by acquiring, analyzing, and utilizing data on the voices and behaviors of their fans and loyal customers. This initiative aims to apply our accumulated knowledge and technology to foster community building for Kashima Antlers and enhance the customer experience for their fans. At the same time, we intend to continue providing our utmost support to ensure that this initiative contributes to the development of the football industry, and indeed, the entire sports industry.
Comment from Fumitaka Koizumi, Representative Director and President of Kashima Antlers F.C. Co., Ltd.
Kashima Antlers is eager to proactively challenge ourselves with initiatives that maximize fan satisfaction. To achieve this, we intend to leverage Asobica's technology to gather and analyze real fan voices, comprehensively visualize the data, and then apply this gathered data to fan activities at the stadium. As a starting point, we plan to focus on family-oriented initiatives, and I am excited to see how we can enhance fan engagement and expand the community through the family-oriented community we will co-create with Asobica.