News

Launch of a Service to Support Regions and Producers Through E-commerce - FOOD YELL PROJECT

Kashima Antlers, in collaboration with the National Federation of Agricultural Cooperative Associations (JA Zen-Noh) and Dai Nippon Printing Co., Ltd., will launch the "FOOD YELL PROJECT," a regional and agricultural product promotion service utilizing e-commerce, on Wednesday, July 8th.

This project is produced by Dai Nippon Printing Co., Ltd., a club partner, and will feature a special Kashima Antlers page within the "Iimono Ippai Hiroba" store of JA Zen-Noh Ibaraki Prefectural Headquarters on "JA Town," a direct-from-the-farm online shopping mall operated by JA Zen-Noh. On this page, assorted agricultural and livestock products from Ibaraki Prefecture will be sold exclusively as "Kashima Antlers BOX" sets, and a portion of the sales will be donated as support funds for club operations.

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■Products:
【3,500 yen (tax included)】
①Ibaraki-produced "Rose Pork" Comparative Tasting Set
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②Ibaraki-produced wash-free rice "Ganbari Koshihikari"
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③Ibaraki-produced Vegetable BOX
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【5,000 yen (tax included)】
①Dokidoki Original Handmade Sausage Gift "Char Siu Set"
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②Ibaraki-produced Earl's Melon
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【8,000 yen (tax included)】
①Dokidoki Original Handmade Ham & Sausage Gift "Factory Manager's Best Selection Set"
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②Ibaraki-produced Japanese Black Wagyu "Hitachi Beef"
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■Purpose of the Initiative:
The "FOOD YELL PROJECT" was established in collaboration with the National Federation of Agricultural Cooperative Associations Ibaraki Prefectural Headquarters, which handles local food products, with the aims of supporting regions and producers and creating new distribution channels for agricultural and livestock products during the COVID-19 pandemic, as well as supporting professional soccer clubs and their fans who have been forced to suspend official matches due to the impact of the new coronavirus infection. The project aims to: ① support "producers," "teams," and "fans" affected by the new coronavirus, ② cultivate new markets for agricultural and livestock products (promote regional production), and ③ strengthen local sports teams and contribute to regional revitalization through the sale of agricultural and livestock products (regional revitalization).

■Special Page:

Click here for the special page



■Sales Start Date:
July 8, 2020 (Wednesday) 10:00 AM
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