We are pleased to announce that a "Yellow Hat Special Match" will be held during the 2025 Meiji Yasuda J1 League Matchday 31 against Cerezo Osaka on Tuesday, September 23rd (public holiday).
With the cooperation of our official partner, Yellow Hat Co., Ltd., various events will be held on the match day, including the distribution of special match-limited stickers.
Details of each event will be announced in the "Matchday Guide."
Target Match
Tuesday, September 23rd (public holiday) Kickoff at 18:00 (Gates open at 15:00)2025 Meiji Yasuda J1 League Matchday 31 vs. Cerezo Osaka
*Congestion is expected at the entrance one hour before kickoff. Please allow ample time for your arrival.
Venue
Mercari StadiumEvent Details
1) Together with Hat-nyan! Sparkling Safety CheckAs part of the Autumn National Traffic Safety Campaign, a hands-on corner called "Together with Hat-nyan! Sparkling Safety Check" will be held at Kashima DANDAN Hiroba, where you can experience the importance of reflective materials. You can experience how reflective materials shine in a dark tent set up at the special booth. In September, as sunset approaches earlier, "being visible" is paramount to preventing pedestrian traffic accidents. Please enjoy this experience where you can "see and feel" the effect of reflective materials as a first step in preventing nighttime accidents. Additionally, Kashima Antlers Business Club will distribute original reflector bands as part of its philosophy sponsorship activities. Yellow Hat, Ibaraki Prefectural Police, and Kashima Antlers will work together to broadly appeal the importance of traffic safety to all visitors.
The first 4,000 participants in the "Together with Hat-nyan! Sparkling Safety Check" will receive a support sticker of "Hat-nyan," a popular mascot familiar from Yellow Hat's official X account. This is a limited-edition item available only here, so please stop by.
■ Location
Kashima DANDAN Hiroba
*In case of rain, it will be held at the Main Arena of Kashima Sports Center.
■ Time
From 14:00 to 18:00
*Quantities are limited and will be available while supplies last.
*Designs are subject to change.
2) Hat-nyan "Autumn National Traffic Safety Campaign" PR
Hat-nyan will appear on stage to support the "Autumn National Traffic Safety Campaign" held from Sunday, September 21st to Tuesday, September 30th! Through quizzes on traffic rules and manners, Hat-nyan will funnily advocate for traffic safety. This year, police officers from the Ibaraki Prefectural Police will also participate and provide explanations of correct traffic rules according to the quiz answers. This stage is designed for both children and adults to learn easily.
■ Location
Kashima DANDAN Hiroba
*In case of rain, it will be held at the Main Arena of Kashima Sports Center.
■ Time
1st session: 14:45 - 15:00
2nd session: 16:05 - 16:20
*Photo from 2019
"Origin of the Yellow Hat company name"
The "yellow hat" worn by children commuting to school. That is the origin of the company name "Yellow Hat". It embodies the wish for a pleasant coexistence between people and cars, and for "traffic safety" for everyone, as a company involved in the automotive industry.
"Hat-nyan"
Yellow Hat's original mascot character, created with the wish for a society where people and cars can live safely.
3) "Yellow Hat Award" to appear in "Shika BIG" and "Doko demo Shika BIG"
To commemorate the "Yellow Hat Special Match," the "Yellow Hat Award" will be featured in "Shika BIG," a visitor present lottery held on the match day, and "Doko demo Shika BIG," an online present lottery. In "Shika BIG," a set of two Hat-nyan plush toys, the usual "Hat-nyan wearing a uniform" and a special version "Autumn National Traffic Safety Campaign Hat-nyan," will be given away. In "Doko demo Shika BIG," the prize will be a Stetson hat, familiar from the Yellow Hat Hat-trick Award.
Please apply for "Shika BIG" via the official Antlers LINE account, and "Doko demo Shika BIG" via the "Matchday Guide" for the relevant match!
■ Visitor Present Lottery "Shika BIG"
Hat-nyan original plush toy set (Traffic Safety Campaign ver & Uniform ver) for 3 winners
■ Online Present Lottery "Doko demo Shika BIG"
Yellow Hat original Stetson hat for 2 winners
Purchase tickets for the Cerezo Osaka match with "Shika Ticket"!
Inquiries
Kashima Antlers Call CenterInquiry Form
support@antlers.co.jp
*We are responding to inquiries in order, but it may take some time.