Various events were held with the cooperation of Yellow Hat Co., Ltd., a club official partner.
Distribution of "Cheer Sheets"
At the entrance gates, cheer sheets designed with player autographs were distributed to the first 10,000 attendees.
Hat Day Thanks Match Exclusive Sticker Present
The first 1,000 people who downloaded the official Yellow Hat smartphone app or presented their Yellow Hat member card at the special booth on the second floor concourse of the main stand inside the stadium received a special original sticker.
Before kickoff, a kick-in ceremony was held by Mr. Yasuo Horie, President and Representative Director of Yellow Hat Co., Ltd.
The Yellow Hat Award was featured in "Shika BIG," a lottery for attendees only, and "Dokodemo Shika BIG," a lottery open to everyone. Original Hat-nyan plush toys and the tengallon hats, familiar from the Yellow Hat Hat-trick Award, were presented as prizes.
Ohayo Dairy Products Booth
A booth was set up by Ohayo Dairy Products Co., Ltd., a group company of Japan Kabaya Ohayo Holdings Co., Ltd., which is a club partner.
Meiji Yasuda Life Kenkatsu Event Booth
At the Meiji Yasuda Life Kenkatsu Event Booth, health checkups (vascular age measurement, veggie check) were conducted, and the first 300 visitors received a Meiji Yasuda Life x Antlers fan.
JA Group Ibaraki Booth
A collaborative project was held between the partners of both clubs, Kashima Antlers and Hokkaido Consadole Sapporo. Local specialties were sold and a summer vegetable scooping game was offered.
Hometown Days "Kamisu Day"
At Mercari Road, stage events, distribution and sales of local specialties, and hydrogen car exhibits and test rides were held. On stage, Kamisu City's mascot "Kamisukokun" and the comedy duo "Os Penguin" from Yoshimoto Kogyo appeared and held a quiz competition related to Kamisu City.
Friendly Town Days "Tsukuba Day"
Local specialties were sold at Mercari Road.
Kamisu City x Tsukuba City Collaboration Lottery
A joint lottery was held by Kamisu City and Tsukuba City.
NIPPON STEEL Curtain Raiser Match
Before the match, the "NIPPON STEEL Curtain Raiser Match" was held on the pitch for elementary school students.
