【Joyo Bank Powerful Match 2018】
The "Joyo Bank Powerful Match 2018" was held at the Shimizu S-Pulse match. With the cooperation of Joyo Bank, a club official sponsor, various events were held on Mercari Road and in the concourse.
Joyo Bank Mobile Consultation Vehicle Exhibition
Joyo Bank's mobile consultation vehicle was exhibited on Mercari Road. Since its debut in 2011, the Joyo Bank mobile consultation vehicle has been able to provide financial consultation and other services in areas with fewer branches, and in emergencies such as disasters, it plays a vital role in providing ATM services and power supply to affected areas.
Exclusive for Joyo Bank Account Holders! Sticker Giveaway
At the Joyo Bank mobile consultation vehicle exhibition next to Mercari Road, Joyo Bank account holders who downloaded the Joyo Bank app ("Joyo Bank Passbook App") and registered their accounts received a "Joyo Bank x Kashima Antlers Original Sticker" on a first-come, first-served basis to the first 200 people. There were two types of stickers: one featuring players Doi and Endo, and another featuring Antlers-kun.
Fan Giveaway
Original fans featuring players Endo and Doi, the Joyo Bank image characters for 2018, were given to attendees.
Joyo Bank x Antlers Past Poster Exhibition
Selected works from past posters were displayed in the stadium concourse on the day of the match. Many people were seen taking photos of the posters from an era when players like Ogasawara and Uchida still had a fresh, youthful appearance.
Joyo Bank Presents Antlers Photo Project
A photo booth was set up where visitors could choose a special design frame and take photos. This time, the frames had a special design for the "Joyo Bank Powerful Match 2018."
If you posted photos taken at the booth or your own photos to Twitter or Instagram with the hashtag "#JoyoBankDay," you could print them for free.
Furthermore, the first 500 visitors received their photos in a photo folder featuring the design of Joyo Bank's new summer poster, announced on August 1st. Those whose printed photos showed a winning image received a photo folder signed by players Doi and Endo, or a fan.
Joyo Bank Presents AR Stamp Rally of Past Poster Characters
On the 3rd floor concourse, unreleased off-shot photos of players Endo and Doi from the 2018 Joyo Bank image poster photoshoot were displayed.
When these off-shots were held up to the designated AR app "Photo Circle AR," players who had served as past Joyo Bank image characters appeared.
Those who found all the players and completed the stamp rally could view a special video exclusive to that day.
Presentation Ceremony
During halftime, a presentation ceremony was held from Joyo Bank to Antlers Hometown DMO.
【Niku SHOCK!! 2018】
The special stadium gourmet event "Niku SHOCK!! 2018" was held. It is also scheduled to be held at the Iwata match. This year again, under the supervision of player Ogasawara, various stadium gourmet-related projects were implemented.
"Niku SHOCK!!" Special Menu & Discount Menu
Special menus and discounted menus were sold at each stadium concession stand. As a special project of "Joyo Bank Powerful Match 2018", luxurious meat prizes such as 10,000 yen worth of Hitachi beef and a set of roast ham, bacon, char siu, wiener, and Oku-Kuji Shamo roll provided by Itsura Ham were given away.
【Friendly Town Days "Tsukuba Day"】
Elementary, junior high, and high school students, people aged 65 and over, and fan club members residing, studying, or working in Tsukuba City, one of Antlers' friendly towns, were invited for free. General residents, students, and workers were also offered preferential treatment.
At the Tsukuba booth, Yumeshiho bread made from "Yumeshiho" wheat flour produced in Tsukuba City was distributed for free, and handmade rice crackers from Hitachi Oda rice and rye bread hamburgers were also sold.
【Friendly Town Days "Katori City Day"】
Elementary, junior high, and high school students, people aged 65 and over, and fan club members residing, studying, or working in Katori City, one of Antlers' friendly towns, were invited for free. General residents, students, and workers were also offered preferential treatment.
At the Katori City booth, in addition to free distribution of local specialties, shelled peanuts roasted by artisans, Koedo Sawara Jajang Yakisoba made with Katori City cabbage, meat, and soy sauce, and grilled eel were sold.
【Visitor Present Campaign "Shika BIG"】
A present lottery was held exclusively for stadium visitors.
This time, as the Joyo Bank prize, 10 people received image posters autographed by players Endo and Doi. As the Sekisho Shoji prize, service vouchers for 100L of fuel and hand-wash car wash tickets were given. As the Mercari prize, 10 people received 5,000 Mercari points. As the DAZN prize, 10 people received DAZN 2-month free coupon cards.
Additionally, as a coupon for all applicants, Sekisho Shoji provided a gasoline discount coupon that could be used at Sekisho Car Life Kashima Sata store to everyone who applied for Shika BIG.
【Curtain Raiser Match】
Before the match, children from Katori City and Tsukuba City enjoyed playing soccer on the pitch.
【J-League TEAM AS ONE "July 2018 Heavy Rain" Relief Fund Donation】
A relief fund donation drive was conducted to assist those affected by the disaster.
【Fan Club Members Only Shika Rally 2018!】
A stamp rally "Shika Rally" is being held, where you can win prizes depending on the number of stamps you collect. Come to home games, collect stamps, and win prizes.
【Hometown Kids Pass】
With just a Hometown Kids Pass, elementary school students from hometowns can watch home league matches held at Kashima Stadium for free!
【Heatstroke Prevention Measures】
As a measure against the heat during home games, starting from this match, free cool packs were distributed to visitors, and the priority entry waiting line was set up on Mercari Road (under the solar panels).
Rest tents and mist fans were also set up.
【au Shaberu Kids】
Click here for the au Shaberu Kids report.
【Video】Event Highlights
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