Report

KASHIMA ANTLERS BUSINESS CLUB Learnable Disaster Preparedness Festa! Event Report

On Saturday, October 25, 2025, we held "Manaberu Bosai Festa!" (Disaster Preparedness Festival where you can learn) at the Kashima Festival, a community contribution event hosted by the Antlers Business Club.

This event was carried out as part of a community contribution initiative, utilizing philosophy sponsorship funds from participating companies of the Business Club. The aim was to leverage the Kashima Festival, a representative local event, to encourage a greater awareness of disaster preparedness among many visitors.

Although the weather was unfortunately rainy on the day, approximately 300 groups of people attended, partly due to its concurrent holding with the Kashima Festival. We especially thank the many families who came.

■ Venue Atmosphere
With the theme "See, Experience, and Learn about Disaster Preparedness," various hands-on and exhibition booths were set up.

Main Activities
・"Earthquake Experience Vehicle" to experience realistic tremors

・"Water Disaster Experience VR (Mitsui Sumitomo Insurance Co., Ltd.)" and "Smoke Experience" to learn about the dangers of disasters

・"Water Fire Extinguisher Experience" and "Newspaper Slipper Making (Ibaraki Co-op)" for emergency preparedness

・"Evacuation Route Stamp Rally"

・"Ladder Truck Exhibition (Kashima Fire Department)" and "EV Vehicle Exhibition (Ibaraki Toyopet)"

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Participants expressed surprise at the realistic tremors in the "Earthquake Experience Vehicle."

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Participants seriously learned at booths dedicated to emergency preparedness, such as the "Water Fire Extinguisher Experience" and "Smoke Experience."

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At the "Water Disaster Experience VR Booth (Mitsui Sumitomo Insurance Co., Ltd.)," in addition to the water disaster VR experience, disaster preparedness goods were introduced and awareness activities were carried out, with staff providing clear and polite explanations. This booth emphasized the importance of being prepared for emergencies.

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Here are participants tackling disaster preparedness quizzes placed throughout Mercari Stadium during the disaster preparedness learning tour. They acquired disaster knowledge while having fun.

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At "Newspaper Slipper Making (Ibaraki Co-op)," parents and children happily worked together to create disaster preparedness goods. They learned practical disaster preparedness tips using everyday materials.

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"Ladder Truck Exhibition" by the Kashima Fire Department. Many visitors were keenly interested in the ladder truck, which is rarely seen up close. Interest in fire-fighting work also increased.

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EV vehicle exhibition by Ibaraki Toyopet. The latest disaster prevention technology, capable of supplying electricity during disasters, was introduced.

■ Disaster Preparedness Stamp Rally
As the main event, a "Disaster Preparedness Stamp Rally" was held, where participants visited various booths at the venue.
Children who collected 5 or more stamps by completing missions at each booth were given the opportunity to try "candy grabbing" at the headquarters tent.

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Participants proudly displayed their hard-earned stamps. They learned the importance of disaster preparedness through play.

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Children who successfully completed the stamp rally one after another excitedly tried their hand at candy grabbing!

■ After the Event
Although some programs were altered due to the rain, many participants enjoyed hands-on experiences at the booths, making disaster preparedness feel more tangible.

In the post-event survey, over 90% of respondents stated that their "disaster preparedness awareness improved through the event," indicating that the event's objectives were fully achieved.

We sincerely thank everyone who participated and attended.

The Antlers Business Club will continue its activities aimed at community and social contribution.

(*) What is Philosophy Sponsorship Activity?
The ANTLERS BUSINESS CLUB allocates a portion of its membership fees as "philosophy sponsorship funds" to activities aimed at community and social contribution.

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ANTLERS BUSINESS CLUB
https://www.antlers.co.jp/lp/business-club
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