The 2019 season will be fought under the club slogan "Football Dream - Change." "Football Dream" has been the permanent main slogan since the club's 25th anniversary in 2016, reflecting a consistent philosophy and a commitment to building history. This season, with the goals of recapturing domestic titles and achieving back-to-back Asian championships, the theme is change for evolution. While preserving traditions that should be upheld, the entire club will not fear "changing" as they challenge for a clean sweep of all titles. This year will mark a year of transformation for a fresh start, as they move forward.