STRACT operates with the mission of "bringing the benefits of technology to everyone through the power of interface" and the vision of "becoming an indispensable presence for all transactions," providing "PLUG," a shopping assistance app that makes shopping easier, more affordable, and more secure.
This club partnership agreement was realized through the fusion of Kashima Antlers, which walks hand-in-hand with the community, and STRACT's value of "no matter how innovative technology is, a new civilization cannot be built unless everyone can master it." Moving forward, by combining the expertise and advanced technology cultivated by both companies, we aim to improve the digital experience for all fans and supporters, and create new vitality for the club and the region.
About STRACT Co., Ltd.
With the mission of "bringing the benefits of technology to everyone through the power of interface," STRACT aims to deliver new value to society through the development of intuitive products that anyone can use. Its main business, the shopping assistance app "PLUG," redesigns the optimal touchpoints between users and brands to support the optimization of the purchasing experience.Moving forward, we will leverage our expertise cultivated in interface design and technology development to further enhance the value of experiences in various fields and reconstruct people's connections with society.
STRACT Co., Ltd. Official Website
https://stract.co.jp/
PLUG Official Website
https://lp.plugapp.jp
Comment from Hikaru Ito, President and CEO of STRACT Co., Ltd.
I am deeply honored to have concluded a club partnership agreement with Kashima Antlers, a team that has built the history of Japanese soccer and continues to hold a fierce determination to win.Under our vision of "becoming an indispensable presence for all transactions," we will, through this initiative, leverage technology to evolve the experiences of everyone involved with Antlers, generate new vitality in the local community, and contribute to the further development of soccer culture.