Notice from Mercari Stadium

Notice of Stadium Visitor Survey

We would like to inform you that from the 29th Sec. of the Meiji Yasuda J1 League 2021 match against Gamba Osaka on Saturday, September 18th, we will be conducting a stadium visitor survey using camera image analysis technology for all remaining J1 League home matches until the end of the 2021 season.

■Purpose of the Survey
Data analysis using image analysis technology
By analyzing the collected video footage, we will estimate age and gender and analyze crowd conditions to understand the demographics of our visitors and help us consider measures to manage crowd congestion.

■Acquisition of Camera Image Data
(1) Data acquisition method
Footage will be captured by 5 cameras installed at Kashima Soccer Stadium.


1. Next to NIPPON STEEL Gate (Gate 2)
2. Above NIPPON STEEL Gate (Gate 2)
3. Concourse behind the Home Supporters' Stand
4. Above Gate 5
5. Concourse on the back stand side

(2) Data acquisition date and time
All J1 League home matches from Saturday, September 18, 2021, onwards.
From one hour before opening to the end of the match.

・Saturday, September 18, 2021, Meiji Yasuda J1 League Section 29, vs. Gamba Osaka (kick-off at 6:00 PM)
・Wednesday, September 22, 2021, Meiji Yasuda J1 League Section 32, vs. Kawasaki Frontale (kick-off at 7:00 PM)
・Saturday, October 2, 2021, Meiji Yasuda J1 League Section 31, vs. Yokohama FC (kick-off at 4:00 PM)
・Sunday, November 7, 2021, Meiji Yasuda J1 League Section 35, vs. Urawa Reds (kick-off at 2:00 PM)
・Saturday, November 20, 2021, Meiji Yasuda J1 League Section 36, vs. Oita Trinita (kick-off at 3:00 PM)
・Saturday, November 27, 2021, Meiji Yasuda J1 League Section 37, vs. Sagan Tosu (kick-off at 2:00 PM)

■Handling of personal information including image data that can identify specific individuals (hereinafter referred to as "personal information")
(1) Purpose of use of personal information
Personal information acquired in this survey will be used only for the purpose of this survey and will not be used for any other purpose.

(2) Entrustment of handling personal information
The handling of personal information acquired in this survey will be entrusted to partner companies within the scope of the purpose of use stated in the preceding paragraph.

(3) Provision of personal information to third parties
Except in cases specified in the preceding paragraph or when otherwise provided by laws and regulations, no personal information acquired in this survey will be provided to third parties.

(4) Request for disclosure of personal information, etc.
If you wish to request disclosure of personal information (notification of purpose of use, disclosure, correction, suspension of use, etc.) or have any other inquiries, please contact us at the following.


Kashima Antlers FC Co., Ltd. Sales Team
E-MAIL:partner-jimukyoku@antlers.co.jp

(5) Other matters
For general handling of personal information by our company, please refer to our privacy policy.

Privacy Policy


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