This match was held as the "J.LEAGUE 30th Anniversary Special Match," and a total of 56,020 people attended at the Japan National Stadium.
From May 1st until the day of the match, an Antlers truck promoted the "J.LEAGUE 30th Anniversary Special Match" at various locations in Tokyo.
Legends Seat ~10 ZICO~
We held the "Legends Seat ~10 ZICO~" event. It offered a unique experience and luxurious benefits only available at this match, including interaction with Zico CA and Koji Nakata C.R.O, as well as a pre-match commentary by Nakata C.R.O.
Lounge Seats
We sold lounge seats where spectators could enjoy the match from premium seats while dining in a luxurious lounge. Yasuhito Honda, Hisashi Kurosaki, Yoshiyuki Hasegawa, Akira Narahashi, Takayuki Suzuki, Masashi Motoyama, and Shuhei Akasaki, who attended this match, also visited the lounge seats and interacted with the purchasers, including taking photos.
To commemorate the "J.LEAGUE 30th Anniversary Special Match," we sold "commemorative tickets" with the names of attendees printed on them.
We also sold tickets that came with an original tumbler engraved with the club emblem and match information for the 30th anniversary special match, as well as single exchange tickets.
Merchandise Stalls
Merchandise stalls were set up at two locations outside the stadium and three locations inside. Long lines formed at the merchandise stalls, and many people enjoyed shopping.
"#KashimaNational" Photo Booth
We set up a "#KashimaNational" photo booth outside the stadium. The Shikao family also appeared and took photos with the visitors.
Stadium Gourmet
The outdoor food and drink stalls, which are very popular at Kashima Stadium, appeared at the Tokyo Metropolitan Gymnasium front plaza. Many people enjoyed familiar and delicious Kashima gourmet before the match.
LIXIL Booth
Visitors who showed the registration screen for the LIXIL x SPORTS YouTube channel or the Atsuto Uchida's SDGs School Supported by LIXIL YouTube channel at the booth received a special original sticker.
Kaneka "Wellness First" Booth
The first 2,500 visitors to the booth received a "Watashi no Chikara® Q10 Yogurt Drink Type" and "Reduced Coenzyme Q10 (Watashi no Chikara ENERGY for 14 days)."
RISO Booth
Using the world's fastest color printer "ORPHIS" and digital duplicator "Risograph" installed in the demo bus, we distributed a special matchday roster printed with the starting lineup for the day on one side, and the starting lineup for Kashima Antlers and Nagoya Grampus Eight from the May 16, 1993 match on the other side.
Ibaraki Toyopet LEXUS New "RZ" Exhibit
The new LEXUS "RZ," a battery-electric vehicle model, was displayed pitchside at the stadium.
Hometown Booth
Brochures and flyers for Antlers' hometowns (Kashima City, Itako City, Kamisu City, Namegata City, and Hokota City in Ibaraki Prefecture) were distributed. On the day, Tightsman from Kashima City also appeared at the booth.
"PLAY THE PLAY for J.LEAGUE" Booth
The "PLAY THE PLAY for J.LEAGUE" booth, which issues trading cards capturing famous scenes from the Meiji Yasuda J1 League with the concept of "takeout excitement," was exhibited.
At the booth, a lottery was held for those who registered as free members of "PLAY THE PLAY for J.LEAGUE" and obtained free video trading cards.
AthleteMed Booth
An AthleteMed PR booth was set up in the VIP viewing area.
"J.LEAGUE 30th Anniversary Special Match" Opening Ceremony
Rock band RADWIMPS and rapper ZORN appeared as special guests and performed "Daidaen," the anthem created to commemorate the 30th anniversary of the J.LEAGUE, live for the first time.
Furthermore, the Brass Band of Narashino City Narashino High School (Narashino City, Chiba Prefecture), the Chorus Club of Waseda Jitsugyo High School (Kokubunji City, Tokyo), the Dance Club of Kanagawa Prefectural Ichigao High School (Yokohama City, Kanagawa Prefecture), and the Chorus Club of Fuchu City Fuchu Dairoku Junior High School (Fuchu City, Tokyo) also participated in the live performance.
Live Report by Kaminari
The comedy duo Kaminari reported live on the atmosphere of the booths and events both inside and outside the stadium, as well as the fans and supporters on the day of the match.
