Sekisho Challenge Match -for a Healthy Next Generation-
We held the "Sekisho Challenge Match -for a Healthy Next Generation-" at the Oita match.
Various events were held with the cooperation of Sekisho Shoji Co., Ltd., a club official partner.
Cheering sheets were distributed at Gate 1, NIPPON STEEL Gate, and Gates 5 and 6. When the players entered the field, everyone held up the distributed sheets high from the stands.
The back of the sheet also featured an interview article with players Anzai and Ueda.
A lottery was held at the concourse on the 2nd floor, main stand side, near the NIPPON STEEL Gate, for those who answered a quiz and survey about "Sekisho Shoji / Sekisho Group."
Winners received a 2021 NIKE replica uniform (1ST) signed by Ueda and "Sekisho Shoji x Antlers" merchandise.
Outside Kashima Stadium, in front of the NIPPON STEEL Gate, "Mercedes-Benz," "Porsche," and "Peugeot" vehicles handled by the Sekisho Group were displayed. On the day, those who answered the survey or followed Porsche Center Tsukuba's various social media accounts received original brand merchandise.
Before kickoff, a kick-in ceremony was performed by Mr. Masaki Seki, President and Representative Director of Sekisho Shoji Co., Ltd.
＜"SPORTS2021 x Demon Slayer" Collaboration Event＞
As part of the "SPORTS2021 x Demon Slayer" collaboration project, involving 105 teams from the J.League, professional baseball, and B.League, a digital stamp rally and free sticker distribution were held at Kashima Stadium.
＜Kashima Junior High School 2nd-year students' developed product introduction and partial sale＞
Outside Kashima Stadium, near the NIPPON STEEL Gate, students from Kashima Junior High School introduced menus developed in collaboration with 15 businesses in Kashima City as part of their "Project-Based Workplace Experience Learning," and also sold some of their products.
On the day, three stores, Nemona's Burger, Marusan Cafe, and Bistro Norina, set up booths and sold products developed by the students.
＜Ibaraki Prefecture Product Fair＞
An Ibaraki Prefecture Product Fair was held in the outdoor area of Kashima Stadium. On the day, LAX International and Irie Sangyo Co., Ltd. from the Ibaraki Prefecture Tourism and Product Association set up booths.
＜Okinawa Tourism PR Booth "Sports Islands OKINAWA"＞
An Okinawa tourism PR booth was set up near Mercari Road outside the stadium. We distributed Okinawa tourism pamphlets and gave "Sports Islands OKINAWA" original goods to the first 200 people who answered a survey.
＜"Revolutionizing Area Management Centered on Kashima Antlers" Project＞
At the concourse on the 2nd floor of Kashima Stadium's back stand side, a limited number of 1,000 "Gakuen Dori no Nama Choco Sando," a popular product from the popular patisserie Côte d'Azur, were sold. This time, we again adopted "dynamic pricing," where the selling price changed based on real-time crowd conditions near the special store.
Selling prices were updated in real-time on the "Shika Tabi" website.
Near Mercari Road outside Kashima Stadium, a "Virtual Kashima Booth" recreating Kashima Stadium was set up with the cooperation of official partner NTT Docomo Corporation.
After the match, an "Experience the Pitch Grass Event" was held for elementary school students, where they picked up and collected pieces of grass from the stadium pitch that had been disturbed during the game.
*Masks were removed only for the photo shoot.
＜Club 30th Anniversary Project＞
Before the match, "SQUAD NUMBERS ~Memories of Jersey Numbers~," which introduces the stories behind Antlers' traditional jersey numbers, was screened on the large display.
The final installment featured number 40, with Mitsuo Ogasawara T.A. appearing. The full version is now available on our official YouTube channel. Please check it out!
＜Tsukuba Junior Youth National Tournament Send-off Ceremony＞
Before the match, a send-off ceremony was held for Tsukuba Junior Youth, who qualified for the Prince Takamado Trophy JFA 33rd All Japan U-15 Football Championship.
