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Thank You 8 Million - Antlers Family of 8 Million!
We held a special event called "Thank You 8 Million - Antlers Family of 8 Million!"
First 25,000 people to receive photo cards of all-time #8 players
Special postcards featuring Antlers' all-time #8 players (Ogasawara, Nozawa, Doi) were distributed exclusively at the venue to the first 25,000 attendees. In addition, among the special postcards, there were 8 winning cards in total, in commemoration of the 8 million attendance project. Winners received luxurious prizes such as spikes signed by Doi, game balls signed by 8 players, and a 2019 NIKE replica uniform.


8x Fan Club Points Campaign
In celebration of "8 Million," we ran a "Fan Club Points x8 Campaign," where fan club points were multiplied by 8.

Special Sale at Stadium Merchandise Stores
A "Special Sale at Stadium Merchandise Stores" was held in commemoration of "8 Million." There were 800-yen speed lottery and 800-yen all-you-can-stuff events, with long lines of people waiting.



Hometown Days "Itako Day"
On the day of the Sendai match, as part of "Hometown Days 'Itako Day'," junior high and high school students, individuals aged 65 and over, and fan club members residing, working, or studying in Itako City, one of Antlers' hometowns, were invited free of charge. General residents, workers, and students were also offered a special price of 1,000 yen. Various events unique to Itako City were held on the concourse on the second floor of the main stand side. C.R.O. Nakata also appeared on stage to liven up the event.




Super Ring Toss Challenge
A ring toss game was held below the stage. Participants had the chance to win luxurious prizes, such as 2kg of "Ichibanboshi," an original early-harvest rice from Ibaraki Prefecture.


Ergometer Mock Race Experience
A mock race using ergometers was held at the booth. Participants also had the chance to win luxurious prizes such as a pair of boat cruise tickets through a lottery.

Sale of Local Products
Pho from Roadside Station Itako and other items were sold at the booth.


Friendly Town Days "Tojo Day"
On the day of the Sendai match, as part of "Friendly Town Days 'Tojo Day'," junior high and high school students, individuals aged 65 and over, and fan club members residing, working, or studying in Tojo Town, one of Antlers' friendly towns, were invited free of charge. General residents, workers, and students were also offered a special price of 1,000 yen. Various events were held on the concourse on the second floor of the back stand side. The Tojo Town Shinjuku Matoi-kai performed "Kozakura Gaeshi" at the stage event.


Sale of Local Products
Special discounted sales of Tojo Town's specialty strawberry "Aiberry" and sweets made with specialty strawberries were held.



Tojo strawberries were also served in the sponsor and VIP lounges.

Kashima BIG
We held "Kashima BIG," a popular prize giveaway for attendees at home games. This time, in addition to prizes provided by various sponsors, we also gave away prizes signed by #8 player Doi, in connection with the "Thank You 8 Million - Antlers Family of 8 Million!" project.

docomo Special Booth
Docomo's mobile store was open again for the Sendai match! Customers who signed up for various contracts also received special stadium-exclusive prizes.

NEWYORKER 2019 Official Suit Sale
A stadium sale of the 2019 official suits (worn by players and staff) was held. The 2019 official suits were offered at a special supporter price of 10% off. Purchasers received an original postcard, and those who spent over 20,000 yen also received an original poster. C.R.O. Nakata also greeted customers at the store.


Ibaraki Products Fair
The Ibaraki Products Fair was held. Supporters enjoyed the delicious local Ibaraki dishes.



"ChargeSPOT" mobile charger rental service
Starting from the Sendai match, three "ChargeSPOT" stations, allowing shared portable charger rentals, were installed.

Digital Station
A Digital Station was set up to support digital utilization, providing guidance on how to use electronic tickets and stadium Wi-Fi, which were introduced this season.

