At Kashima DANDAN Hiroba, as part of the autumn national traffic safety campaign, we held an interactive corner called "Pika-tto Safety Check with Hatt-nyan!" where participants could experience the importance of reflective materials. They experienced how reflective materials shine in a dark tent set up at the special booth.
Participants in "Pika-tto Safety Check with Hatt-nyan!" received a special match-limited support sticker featuring Hatt-nyan, the popular mascot familiar from Yellow Hat's official X account, and a "Hatt-nyan Traffic Safety Sticker."
To support the "Autumn National Traffic Safety Campaign" held from September 21st (Sun) to September 30th (Tue), Hatt-nyan appeared at DANDAN Hiroba! This year, police officers from the Ibaraki Prefectural Police also came and explained correct traffic rules according to the answers to the quiz.
The "Yellow Hat Award" was introduced in the visitor gift campaigns "Shika BIG" and "Dokodemo Shika BIG." We presented a set of original Hatt-nyan plush toys (traffic safety campaign version & uniform version) and an original Yellow Hat ten-gallon hat.