With the cooperation of LIXIL Corporation, a club official partner, we held the "LIXIL Special Match ~SDGs: Happiness for the Future, Together~".
October is 3R (Reduce, Reuse, Recycle) Promotion Month, designated by the Ministry of the Environment and eight other related ministries and agencies, so we held "Antlers Family for SDGs" with 3R as the theme.
Antlers' partner companies actively engaged in SDGs gathered to introduce their 3R initiatives. Each company set up a special booth outside the stadium.
Participating companies were RISO KAGAKU CORPORATION, KANEKA CORPORATION, Suntory, Showa Sangyo Co., Ltd., Toyo Seikan Group Holdings, Ltd., NISHITETSU TRAVEL CO., LTD., and the Antlers Business Club.
LIXIL Booth: "Buy and Contribute! Original Mug Sales"
Original mugs were featured at the charity sale. Two types were sold in limited quantities: one featuring past uniform designs from the 1994 season to the current season, commemorating LIXIL's 30th anniversary as a sponsor, and another featuring illustrations of all players by Junsei Chida, known for LIXIL x SPORTS.
Showa Sangyo "Food Drive"
In cooperation with Showa Sangyo Co., Ltd., Ibaraki Prefecture, and the NPO Food Bank Ibaraki, we conducted a food drive to collect and donate food to individuals and welfare organizations.
Toyo Seikan Group Holdings "Experience ECO!"
At the Toyo Seikan Group Holdings booth, "Captain BOX," a fun game using PET bottle caps, made an appearance with an original "Antlers Family for SDGs" design.
"Antlers Family for SDGs" Stamp Rally
We held a stamp rally where participants collected stamps from each booth.
Those who collected the stamps and presented them at the special booth near the NIPPON STEEL gate outside the stadium received an original sticker featuring illustrations of all players by Junsei Chida.
"Antlers Support Tour Supported by LIXIL"
We operated a collaborative tour with the "Kashima Antlers Official Support Tour" run by NISHITETSU TRAVEL CO., LTD. during home games.
At the entrance gate, to commemorate the "LIXIL Special Match ~SDGs: Happiness for the Future, Together~," we distributed original posters featuring visuals related to LIXIL's 30th anniversary as a sponsor, LIXIL's SDGs initiatives with Atsuto Uchida, a former club player and LIXIL SDGs Ambassador, a special feature on "The Session season5" distributed on the official LIXIL x SPORTS channel, and event introductions. We also presented "Greentap" mineral-in-water, a co-developed product by LIXIL and Suntory, to the first 10,000 visitors.
On the second floor concourse on the main stand side of the stadium, a booth was set up to introduce "REVIA," a circular material combining waste plastic and waste wood, which was previously difficult to recycle. Additionally, a booth where visitors could get special stamps of three players who appeared in "SDGs School for Kashima Antlers," which will soon be released on the official LIXIL x SPORTS YouTube channel, was also available for visitors to enjoy as a souvenir.
Before the match, Mr. Kinya Seto, Representative Director, President, and CEO of LIXIL Corporation, presented flower bouquets to the chief referee and both team captains. Gaku Shibasaki received the bouquet on behalf of the Antlers team.
The "LIXIL Prize" was featured in the "Kashima BIG" visitor present campaign and the "Anywhere Kashima BIG" online present campaign. Kashima BIG offered items such as "LIXIL 30th Anniversary Commemorative Uniform Pattern Towels" and "Original Sticker Illustrated Tote Bags," while Anywhere Kashima BIG offered "Original Mugs (LIXIL 30th Anniversary Commemorative Uniform Pattern)" and "Original Mugs (All Players Illustrated Pattern)."
＜Special Event "Kashima de Go Shoot!"＞
The third special event in the "ANTLERS CARNIVAL" series, "Kashima de Go Shoot!", was held.
This third collaboration event with Monthly "CoroCoro Comic" teamed up with "BEYBLADE X" to hold the "Kashima Antlers Cup" tournament.
A "BEYBLADE X" trial session was also held. Participants received a Start Dash Guide 2024 and a "BEYBLADE X x Kashima Antlers" collaboration sticker.
Various events were also held under the theme of "Kashima de Go Shoot!". With the cooperation of Yugo Co., Ltd., a club partner, "Kendama de Go Shoot!" and "Ring Toss de Go Shoot!" were held at "Cleaning Senka Kids Park."
In addition, "Hula Hoop de Go Shoot!" and "Spinning Lottery de Go Shoot!" were also held.
This time, we also set up a limited photo spot in collaboration with popular characters from "CoroCoro Comic."
Kuroda Ooser, the character of Cleaning Senka, appeared at the Kids Park and Sports Center. We also conducted a campaign where participants who posted photos on X or Instagram with "#クリーニング専科キッズパーク1019" and followed the official account were entered into a lottery to win a signed uniform.
＜Other Events＞
Friendly Town Days "Ryugasaki Day" was held. A booth was set up to promote membership in the Ryugasaki Fan Club and local specialties were sold.
Ryugasaki City's mascot character "Mairyu" also appeared.
At Kashima Dandan Hiroba, samba was performed by "Nakamise Barbaros," the winning team of the "39th Asakusa Samba Carnival."
With the cooperation of ANTLERS BUSINESS CLUB, a "Business Club Snack Present" was held for elementary school students.
We implemented an invitation program for elementary school students from the five hometown cities (Kashima City, Itako City, Kamisu City, Namegata City, Hokota City).
*Kashima City, Namegata City, and Hokota City were invited to the Fukuoka match. Itako City and Kamisu City will be invited to the Nagoya match on November 9th (Saturday).
Those who won the pre-lottery on the official LINE received a "Chiikawa" x "J.League" collaboration pin badge.
With the cooperation of the Japanese Red Cross Society, blood drives were conducted. Former club players Akira Narahashi and Yuji Funayama appeared at the booth.
Before the match, a curtain raiser match was held on the pitch. Children from Ryugasaki City Youth Football Team and academy students enthusiastically chased the ball.
