The "Yellow Hat Special Match" was held with the cooperation of Yellow Hat Co., Ltd., a club official partner.
Near the NIPPON STEEL gate outside the stadium, we distributed support stickers of the popular mascot "Hat Nyan."
Hat Nyan appeared at Kashima DANDAN Hiroba and on the special stage in the center of the main stand's second-floor concourse. He promoted traffic safety through quizzes on traffic rules and manners.
Before kickoff, a kick-in ceremony was held.
The "Yellow Hat Award" was featured in "Shika BIG," a visitor present campaign, and "Dokodemo Shika BIG," an online present campaign. Shika BIG offered a two-plushie set of the regular "Hat Nyan in uniform" and a special version of the "Autumn National Traffic Safety Campaign Hat Nyan," while Dokodemo Shika BIG offered the familiar "Ten-gallon hat" from the Yellow Hat Hat-trick Award.
＜Men's Festival: The Lingering Summer Heat Burns On＞
This match featured "Men's Festival: The Lingering Summer Heat Burns On," a special event that was the second installment of the "ANTLERS CARNIVAL" series. With the toughest Antlers players as character images, this special event was held to heat up the Kashima night during the lingering summer heat.
At Kashima DANDAN Hiroba, a "Boiling Performance Show" was held featuring high school and amateur brass bands from Ibaraki Prefecture and MC Satoshi Dairaku. For the opening ceremony, legend Akira Narahashi, Hat Nyan, and the Shikao Family gathered to liven up the venue.
Aso High School Calligraphy Club
Meishu Gakuen Hitachi High School Brass Band
Seishin Gakuen High School Shorinji Kempo Club
Hitachi Daiichi High School Brass Band
Aoki Philharmonic Wind Orchestra
"Gourmet de Tagiru Janken" was held. Participants received one participation ticket per purchase, limited to the first 100 at each food stall outside the venue, and played rock-paper-scissors with a masked man at the "Tagiru Janken Booth."
Winners of janken received a Men's Festival key visual poster, and all participants received a Men's Festival key visual sticker.
A large tarpaulin featuring the main visual design was set up near Gate 4 outside the stadium. Many people took commemorative photos at the "Boiling Photo Spot."
Additionally, special visuals of the Men's Festival members appeared on the second-floor concourse inside the stadium. Many people enjoyed taking photos with the player panels.
The stadium shop also sold special "Men's Festival: The Lingering Summer Heat Burns On" merchandise.
At the entrance gate, 15,000 special "Men's Festival" pamphlets, produced by Weekly Pro-Wrestling, were distributed on a first-come, first-served basis.
＜Other Events＞
Ohayo Milk Co., Ltd., a group company of Club Partner Nihon Kabaya Ohayo Holdings Co., Ltd., opened "BRULEE CAR," the first kitchen car for their premium ice cream brand "BRULEE."
Club partner JA Group Ibaraki set up a booth and distributed a free two-item set of frozen baked sweet potatoes and bell peppers. Furthermore, those who followed JA Namegata Shiosai's official Instagram received Ibaraki Kiss strawberry gummies as a gift.
Friendly Town Days "Kasumigaura Day" was held. It featured sales of local products, a stage event by AiLES, a girls' electro-pop unit from Ibaraki, and stage events such as a rock-paper-scissors tournament with Kasumigaura City's official mascot character "Kasumigaunyan" and local support group "Gaura C."
Friendly Town Days "Hitachi City Day" was also held, featuring sales of local specialties. Hitachi City's tourism ambassador, "Hitachi Sakura Mates," and Kamine Zoo's mascot character, "Kamineccho," also appeared at the booth.
An academy introduction booth was set up, providing information on the "Prince Takamado Trophy JFA U-18 Football Premier League 2024 EAST" matches, a portion of the Academy Support Club's featured information, and Antlers' school activities.
Before the match, a curtain laser match was held on the pitch. Children from the Hitachi City Boys' Club and Kasumigaura City Boys' Club energetically chased the ball.
Various events like these are held at home games at Kashima Stadium. Please come early when you visit!
