We held "SHOWA EXCITE MATCH 2024 ~#SHOW is here~" with the cooperation of Showa Sangyo Co., Ltd., our club's official partner.






In cooperation with Showa Sangyo Co., Ltd., Ibaraki Prefecture, and NPO Food Bank Ibaraki, we conducted a food drive to collect and donate food to welfare organizations.


We also held a lottery exclusively for those who made donations. Two winners received a 2024 NIKE replica uniform with an autograph from a player.


At the entrance gate, we distributed "SHOWA EXCITE MATCH 2024" original leisure sheets.



An "SHOWA EXCITE MATCH 2024 Original Photo Booth" was set up on the second floor concourse on the main stand side of the stadium.




Original stickers were given to those who took photos at the photo booth.

A "Food Drive Donation Ceremony" was held on the pitch before the match.
The food donated through the "food drive" held during this match was presented by Mr. Yoshikatsu Hosoi, Director and Managing Executive Officer of Showa Sangyo Co., Ltd., to Mr. Satoru Ono, Chairman of the NPO Food Bank Ibaraki.

Before kickoff, a kick-in ceremony was performed by Mr. Yoshikatsu Hosoi, Director and Managing Executive Officer of Showa Sangyo Co., Ltd.

Friendly Town Days "Tsukuba Day" was held. Food and beverage stalls featuring Tsukuba's local specialties were set up. In addition, a Tsukuba University Soccer Club corner was set up, where quizzes and other activities were held. Shuhei Akasaki, a former Tsukuba University Soccer Club member and a former club player, made an appearance.





At the Kashima Sports Center courtyard stage outside the stadium, the Ibaraki Prefectural Police Band held a performance event.




Promotional fans were also distributed.


Various events like these are held at home games at Kashima Stadium. Please come early when you visit!

