The "KANEKA Go with Antlers Kaneka Special Match" was held with the cooperation of Kaneka Corporation, a club official partner.
Samples of three Kaneka products were given to the first 2,500 people near the NIPPON STEEL gate outside the stadium.
A social media campaign was also held where participants who followed the official X account of "Watashi no Chikara Q10 Yogurt" and quoted and reposted the campaign post with "#Q10Yogurt" were entered into a lottery to win player-signed merchandise and a "Watashi no Chikara® Q10 Yogurt Care Drink Type 12-bottle set."
A photo booth was also set up, and many people took pictures.
Experience booths were set up for "Kaneka Biodegradable Biopolymer Green Planet®," used in straws and shopping bags within Kashima Stadium, and "Kaneka Organic EL Lighting," which reduces fatigue during studying, reading, and desk work.
At the Green Planet special booth, the first 50 people who brought Green Planet products used at the stadium were given Antlers goods and original Kaneka goods.
At the Green Planet special booth, a Green Planet disposal event was held by Koichi Sugawara, Representative Director and Chairman of Kaneka Corporation, legendary player Akira Narahashi, and ChizuMC from FM Kashima.
At the Kaneka Organic EL Lighting booth, the first 60 people who cleared a game were given Antlers goods and Kaneka goods.
At the entrance gate, "Limited Original Player Cards" and "Rabure Lactic Acid Bacteria Gummy," a Kaneka Foods product, were distributed.
Before kickoff, a kick-in ceremony was held by Koichi Sugawara, Representative Director and Chairman of Kaneka Corporation, escorted by Hiromi Miyake, former Japanese national weightlifter, for the second consecutive year.
The "Kaneka Prize" was featured in the "Shika BIG" prize draw for attendees only and the "Dokodemo Shika BIG" prize draw open to everyone. In addition to a mail-order set from "Pan Musubi," an online bread shop operated by Kaneka Foods, participants also received a "Kaneka OLED Desk Light Petit (White)," recommended for studying and reading.
After the match, Shinya Murooka received the "Kaneka Award" from President and Representative Director Kazuhiko Fujii.
Antlers Summer Night Fever "Summer Festival"
The highly popular Antlers Summer Night Fever "Summer Festival" was held this year.
Various attractions were enjoyed at three locations: inside the sports center, the Fureai Hiroba, and near the Kashima DANDAN Hiroba.
・Antlers x CoroCoro Comic Collaboration Project Part 2
The second collaboration project with CoroCoro Comic was held with the cooperation of Antlers Business Club.
Original design fans were given to participants of the summer festival event.
An Antlers x CoroCoro Comic collaboration photo booth was also set up.
A signing event was held by Keishi Ishii, the author of "Kami-sama no Arubaito," a popular work that continues to rank high in CoroCoro Comic reader surveys.
Health screenings (vascular age measurement, veggie check) were conducted. The first 300 people who underwent either vascular age measurement or veggie check received a Meiji Yasuda x J.League tote bag.
Hometown Days "Kamisu Day" was held. Stage events by Osupen Penguin, Kamisu City PR Ambassador, and Kamisu Coco-kun, the mascot character, a lottery where local products and Antlers goods could be won, free distribution of local products, and FCV (hydrogen car) exhibits were among the activities.
On the day of the event, by acquiring non-fossil certificates with tracking for the same amount of electricity used at the stadium, the match was effectively held using renewable energy generated within Kamisu City.
In conjunction with Hometown Days "Kamisu Day", dance groups from "Maitchage Matsuri", one of the city's most representative festivals, performed.
At Mercari Road, a lottery booth was set up by TAISHO of ANTLERS BUSINESS CLUB. Also, those who participated in the fertilizer spreader challenge, a TAISHO product, received "TAISHO rice."
A curtain raiser match was also held on the pitch before the game, where children from Kamisu City Youth Football Club and FC Tokyo Academy eagerly chased the ball.
With the cooperation of ANTLERS BUSINESS CLUB, mist fans were installed and cool packs were distributed as countermeasures against heat during home games.
Various events are held at Kashima Stadium for home games. Please come early when you visit!