With the conclusion of this agreement, we welcome Fanatics Japan as our strategic merchandising partner, and starting February 2024, both companies will jointly operate the merchandising business. We will collaborate on product planning and manufacturing for Kashima Antlers, as well as the operation of the official stadium store and clubhouse store. In addition, for the 2024 season, we will be reopening the official stadium store and clubhouse store after renovations.
Fanatics Japan specializes in the timely planning, manufacturing, and sales of products known as "hot market" items. With this agreement, we aim to provide fans and supporters with an unprecedented customer experience.
＜About Fanatics Japan＞
Established in 2018 as a base for Fanatics' business expansion across Asia, Fanatics Japan currently partners with 5 professional baseball teams, 1 B.League club, and 2 J.League clubs, offering player-worn uniforms, fan apparel, and various merchandise under its "Majestic" and "Fanatics" brands. Their strength lies in their unique business model, "V-commerce" (a vertically integrated model covering planning, manufacturing, and sales of fan merchandise), which prioritizes maximizing fan satisfaction.
Fanatics Japan LLC Official Website
https://fanaticsinc.com/japan/
■Comment from Masaaki Kawana, Managing Director, Fanatics Japan LLC
I am very proud to have formed a strategic partnership with Kashima Antlers, a leading football club in Japan that has the high ambition to "fight on the world stage as the leader of Asia." Japan is Fanatics' fastest-growing country globally and is positioned as a core element of our global strategy centered in Asia. As merchandising experts, we will implement initiatives that satisfy our fans and supporters, and continue to take on new challenges together with the club.
■Comment from Fumiyuki Koizumi, Representative Director and President, Kashima Antlers
We are delighted to have concluded a strategic merchandising partnership agreement with Fanatics Japan. This company possesses cutting-edge expertise in sports merchandising, and I am confident that collaborating with them in various aspects, from product planning and manufacturing to the operation of stadium stores on match days, will serve as a catalyst for the further development of our club's merchandising business. Moving forward, we aim to grow our merchandising sector together with Fanatics Japan and enhance the satisfaction of our fans and supporters.
Fanatics Japan Online Recruitment Briefing to be Held
Following the strategic merchandising partnership agreement with Fanatics Japan, we have started recruiting for positions such as Store Manager (store operations manager) to help energize Kashima Antlers together with our fans and supporters. An online recruitment briefing will be held on Tuesday, November 21st.On the day, a representative from Fanatics Japan will discuss the job responsibilities and expectations for the positions being recruited.
■Date and Time
November 21st (Tuesday) 19:00-20:00
■Content
1) What is Fanatics?
2) Initiatives of Fanatics Japan
3) Details of the current Kashima Antlers recruitment
4) Q&A
■Targeted Job Titles
・Store MGR
https://hrmos.co/pages/fanatics-japan/jobs/Antlers_Store_Manager
・Store Sub MGR
https://hrmos.co/pages/fanatics-japan/jobs/Antlers_Store_Sub_Manager
For more information on Fanatics' initiatives and work, please visit Fanatics Japan's official note:
https://note.com/fanatics_japan