News

We are pleased to announce the launch of Antlers' new design concept, "KASHIMA BOOST." The font designed by art director Yuichi Miyashi will be used for merchandise designs and visual displays at Kashima Stadium. Orders for various "KASHIMA BOOST merchandise" are scheduled to begin on Thursday, September 1st, at the "KASHIMA ANTLERS ONLINE STORE." In addition, from the Meiji Yasuda J1 League Round 28 match against Urawa Reds on Saturday, September 3rd, merchandise will be sold at stadium stores and visual displays will be set up at Kashima Stadium.

"KASHIMA BOOST" "Typeface to Win"

Art director Yuichi Miyashi designed a font that embodies the image of the team and supporters uniting for victory. It combines a stencil design, inspired by players fighting with their fighting spirit on full display, with "Futura," a modern design font also used in the 30th-anniversary logo.

Yuichi Miyashi Profile

Branding Designer & Art Director
From 1991 to 2014, he presided over Tycoon Graphics. During those 23 years, he engaged in art direction and graphic design across various genres including music, fashion, CI/BI, advertising, editorial, video, and web. In October 2014, he established Simon & Brothers Co., Ltd. to further expand the possibilities and scope of design.

https://miyashi.info/

New Products

KB NAME & NUMBER Uniform


As a special 30th-anniversary treatment, the 2022 NIKE replica uniform (1ST) will feature original markings in the "KASHIMA BOOST" font, which incorporates the club emblem design. This will be available for a limited time from Thursday, September 1, 2022, to Saturday, December 31, 2022.
*The image is for illustration purposes only. Please note that the actual product may differ.

■Price
16,500 yen (tax included)

■Jersey Numbers
1 Kwon Sun-tae, 2 Koki Anzai, 5 Ikuma Sekigawa, 6 Mitsuo Ogasawara, 8 Shoma Doi, 9 Everaldo, 10 Yuki Araki,
11 Kento Misao, 12 ANTLERS, 14 Shuto Higuchi, 17 Arthur Caíke, 32 Koki Machida, 40 Yuya Suzuki

■Sizes
S・M・L・XL・XXL

■Material
Main body: Polyester
Processing sheet: Polyurethane

■Purchase Benefits
・Official Shop Stadium Store / Clubhouse Store: The first 500 customers will receive a "KB G-Flag"!
・KASHIMA ANTLERS ONLINE STORE: From 17:00 on Thursday, September 1st to 23:59 on Sunday, September 11th, customers will receive a "KB 'We Play to win' Jacquard Towel Muffler" for a limited time!

KB G-Flag 3 types



■Price/Size
・G-Flag: 770 yen (tax included) / 50cm x 50cm, stick 62cm
・G-Flag (L): 1,320 yen (tax included) / 75cm x 75cm, stick 100cm
・G-Flag (LL): 1,650 yen (tax included) / 100cm x 100cm, stick 140cm

■Material
Polyester, ABS resin, polyurethane

KB "We Play to win" Jacquard Towel Muffler

■Price
1,650 yen (tax included)

■Size
W110cm x H20cm

■Material
Cotton

Sales Locations and Start Dates

・Official Shop Clubhouse Store: From 10:00 on Friday, September 2nd
・Official Shop Stadium Store: From the Urawa Reds match on Saturday, September 3rd
・KASHIMA ANTLERS ONLINE STORE: From 17:00 on Thursday, September 1st

KASHIMA ANTLERS ONLINE STORE

[Notes for KASHIMA ANTLERS ONLINE STORE]
・Payment can be made by credit card, Merpay, or convenience store payment.
・Shipping fees are as follows:
　Orders of 3,980 yen (tax included) or more: Free shipping nationwide
　Orders under 3,980 yen (tax included): 500 yen (tax included) nationwide
・Prices displayed include tax.
・International shipping is not available.

[Inquiries]
KASHIMA ANTLERS ONLINE STORE
https://support.antlers.co.jp/hc/ja/requests/new