We are pleased to announce the launch of "FLIP SIDE," a joint project between Kashima Antlers and Daisuke Gemma, who will serve as D.O.P. (Director of Project) for the club's apparel brand "F.D." starting this season.
Mr. Gemma is active both domestically and internationally, primarily in fashion, and last year he created the club's 30th-anniversary logo.
Under Mr. Gemma's supervision, this project will regularly present new aspects of Kashima Antlers, different from the traditional ones, through new products and special content. This marks Mr. Gemma's first joint project with a domestic professional football club, and moving forward, we will promote a new style that fuses football and fashion.
*What is "FLIP SIDE"?
A term meaning the B-side of a record or something contrasting.
■First Content
"MEET THE LADS"
This special content features Mr. Gemma and the players discussing various topics such as football, fashion, hobbies, personal lives, and more. It will be uploaded weekly (planned) on the Kashima Antlers official Instagram starting Tuesday, May 24th. Yuuma Suzuki, Koki Anzai, Kento Misao, Ayase Ueda, and even Club Advisor Zico are scheduled to appear.
■Mr. Gemma's Profile
Daisuke Gemma / D.O.P. (Director of Project)
Born in 1975. Moved to the UK in 1996 and returned to Japan in 2002. Established Daisuke Gemma Office in 2007.
His clients are both domestic and international, and he is active in various fields such as fashion, art, sports, and music, serving as a director, advisor, buying consultant, DJ, and more.