We would like to inform you that we will be conducting a demonstration experiment at our home games in November as part of the project "Transformation of Area Management Based on Kashima Antlers."
This project was selected through an open call for "Digital Technology Development Projects to Create and Implement Unprecedented Tourism Content and Area Management" by the Japan Tourism Agency. We will be undertaking various demonstration experiments with the cooperation of NTT Docomo, Inc., a club official partner, and NEC Corporation, a club partner.
■Target Matches
Sunday, November 7: 2021 Meiji Yasuda J1 League, Matchday 35 vs Urawa Reds
Saturday, November 20: 2021 Meiji Yasuda J1 League, Matchday 36 vs Oita Trinita
Saturday, November 27: 2021 Meiji Yasuda J1 League, Matchday 37 vs Sagan Tosu
■Venue
Ibaraki Kashima Soccer Stadium
■Demonstration Experiment Initiatives
(1) Regional Touring Promotion Event "Shika-tabi"
Starting Sunday, November 7, we will launch a special "Shika-tabi" website to promote tourism in the Koko region and around the stadium.
In "Shika-tabi," we will hold a touring event where participants who visit the listed regional touring spots, check in at each location, and accumulate points will receive prizes.
Information on other initiatives at the stadium will also be available, so please join us.
＜Event Period＞
November 7 (Sunday) - November 28 (Sunday), 2021
＜"Shika-tabi" Official Website＞
https://pkg.navitime.co.jp/antlers2021/
*User registration and login are required to participate in the regional touring event.
(2) Dynamic Pricing Store Opening
With the cooperation of NEC Corporation, a club partner, we will open a store applying dynamic pricing inside the concourse of Kashima Stadium on match days.
We will set up a special store where sales prices fluctuate according to congestion, selling sweets that are specialties of Ibaraki Prefecture.
＜Store Location＞
2nd floor concourse on the back stand side inside the stadium
＜Conditions for Price Fluctuation＞
The congestion around the special store will be determined in real-time, and the sales price will be changed according to the congestion. Sales prices will fluctuate by approximately ±30% depending on the congestion.
(3) VR Experience "Virtual Kashima Booth" Exhibition
With the cooperation of NTT Docomo, Inc., an official partner, we will exhibit a "Virtual Kashima Booth" that recreates the Ibaraki Kashima Soccer Stadium.
At this booth, you can interact with avatars of Antlers players and Shikao, and experience a shooting game.
*The "Virtual Kashima Booth" was also exhibited at "Virtual Market 6".
＜VR Experience Booth Location＞
Event space near Gate 2 outside the stadium
For more details on the events, please check the event information in the digital matchday program "FREAKS+" for each match.