■Business Concept
On October 1, 2021, Kashima Antlers will celebrate its 30th anniversary. The club strengthened its team by inviting Zico, built Japan's first roofed soccer-specific stadium at the time, and joined the J.League in what was called a "0.0001% miracle." Since then, we have walked and fought alongside our fans, supporters, hometown, and partners, winning a total of 20 major domestic titles, the most in Japan. In 2021, we will spend the year looking back on our 30-year journey with gratitude to all Antlers family members who have walked with us. We will continue to weave the "Football Dream" that we have held since the club's founding and will also outline our vision for the future "evolution," which is this season's club slogan.
■Commemorative Logo
Design Concept
The emblem, which has been the club's symbol since its founding, is the main essence, and the "deer antlers," which are the origin of the club's name, are expressed in a solid manner. The 30th-anniversary element is inscribed in the Futura typeface, which carries the meaning of "future." Through a collaboration with the design team led by Daisuke Gemma, a leading creative director in Japan, the club's commitment to innovation while respecting tradition has been shaped.
■Special Website
Click here for the 30th Anniversary Special Website