News

NTT DOCOMO, INC. named Official Sponsor

We are pleased to announce that we have signed a club official sponsorship agreement with NTT DOCOMO, INC. (President and CEO: Kazuhiro Yoshizawa) for the 2019 season. Following the signing of this agreement, we will promote collaboration in four areas: "Hometown/Friendly Town Revitalization Project," "Smart Stadium," "Video Technology," and "Digital Marketing." Details of initiatives in each area will be announced as soon as they are finalized.

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■Company Overview
NTT DOCOMO, INC.
President and CEO: Kazuhiro Yoshizawa
Headquarters: Sanno Park Tower, 2-11-1 Nagata-cho, Chiyoda-ku, Tokyo
Business activities: Telecommunications business, Smart Life business

■Promotion of Collaboration
[Hometown/Friendly Town Revitalization Project]
Through the "Antlers Hometown DMO General Incorporated Association," established in April 2018 with the club's participation, we will incorporate NTT DOCOMO's knowledge of regional revitalization and ICT technology to strengthen initiatives for regional revitalization through increased interaction with hometowns and friendly towns, using sports as a hook, and for the revitalization of the Kashima region, which is our hometown.

[Smart Stadium]
Utilizing NTT DOCOMO's technology and services, we will promote the smart stadium transformation of Kashima Soccer Stadium, where a high-density Wi-Fi network was installed in July 2017, and improve the value of the spectator experience.

[Video Technology]
In the field of video technology, which is expected to undergo significant evolution with the advent of 5G and the utilization of AI technology, we will aim to realize new entertainment experiences by leveraging our achievements in video content distribution for the club's official media and club-produced broadcasts.

[Digital Marketing]
Through this collaboration, we will work on marketing technology and customer service development to strengthen engagement with fans and supporters and expand the club's fan base.
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