News
Ibaraki Robots x Kashima Antlers: Promoting Partnership Projects Utilizing Mutual Resources
Ibaraki Robots Sports Entertainment Co., Ltd. (Representative Director: Hiroshi Yamaya, Mito City, Ibaraki Prefecture) and Kashima Antlers F.C. Co., Ltd. (Representative Director: Hiroshi Shono, Kashima City, Ibaraki Prefecture) held a joint press conference today at the Ibaraki Prefectural Office regarding the promotion of partnership projects utilizing mutual resources.
The details of the cooperation are announced as follows:
1. Purpose
Ibaraki Robots (professional basketball) and Kashima Antlers will transcend the boundaries of their respective sports and promote partnership projects utilizing mutual resources. The aim is to energize Ibaraki through the power of sports and create and disseminate new value.
2. Initiatives
・Dispatch of Kashima Antlers mascot Shikawo to Ibaraki Robots home games
Shikawo, the Antlers mascot, will be dispatched to the Ibaraki Robots home game against Bambitious Nara (Aoyagi Park Citizen's Gymnasium) on Saturday, December 8th, to cheer alongside Robosuke, the Ibaraki Robots mascot.
・Dispatch of Ibaraki Robots mascot and cheerleaders to the Kashima Antlers Cup Mini Basketball Tournament
Robosuke and the Robots Dance Team (RDT) will participate in the 20th Kashima Antlers Cup Mini Basketball Tournament (Kashima Sports Center) held on Saturday, December 22nd, and Sunday, December 23rd, to help liven up the event.
3. Future Developments
・Consideration of holding home games in the Kashima region during the 2019-20 season.
・Utilization of resources related to Kashima Antlers' cutting-edge initiatives such as digital marketing and video production.
・Initiatives utilizing the Machinaka Sports Nigiwai Hiroba (Mito City), operated by Ibaraki Robots Sports Entertainment (e.g., holding public viewings for Kashima Antlers).
・Support for players' second career formation by Ibaraki Robots' parent company, GLOBIS.
・Academy exchange and mutual cooperation (schools, youth).
・Mutual game promotion cooperation.
<Comment from Hiroshi Yamaya, Representative Director and President of Ibaraki Robots Sports Entertainment Co., Ltd.>
I sincerely respect the achievements and initiatives that Kashima Antlers has built.
As Ibaraki Robots, we aim to be a club that is loved by the community and can bring visitors from Tokyo to Ibaraki Prefecture, taking Antlers as our model, with team strengthening as our core focus.
We want to challenge ourselves with initiatives that lead to the development of both professional sports clubs based in Ibaraki Prefecture, the development of the sports business, and the development of the region.
<Comment from Hiroshi Shono, Representative Director and President of Kashima Antlers F.C. Co., Ltd.>
Under the J.League's "Centennial Vision," Kashima Antlers has continued its efforts to establish a sports culture and enrich local lives through sports.
This time, we have decided to advance cooperation utilizing mutual resources with Ibaraki Robots, a professional sports club from a different industry within the prefecture.
We hope that this initiative will lead to further regional revitalization within the prefecture and the embodiment of the J.League's "Centennial Vision."

