This agreement aims to accelerate regional revitalization in Kamisu City by effectively utilizing the resources, networks, and DX technologies of Kamisu City, Mercari, and Kashima Antlers to solve regional issues and develop the regional economy.
Taking advantage of the signing of this agreement, a special program will be implemented starting in late July as part of the "Kamisu City Young Doctors Kirasse Project," which aims to train young doctors and enhance local medical care. In this program, Kashima Antlers will conduct special classes for nursing students at Hakujuji School of Nursing in Kamisu City, and nursing students will participate in volunteer activities at Mercari Stadium.
Furthermore, to raise awareness of reuse and promote a circular economy, we are considering selecting reusable items from disused municipal equipment and collected bulky waste and selling them on "Mercari Shops."
Going forward, Kashima Antlers will collaborate with Kamisu City and Mercari to further improve citizen services and contribute to the realization of a sustainable regional society.
Name
"Comprehensive Partnership Agreement on Regional Revitalization Projects in Kamisu City"Date of Conclusion
Thursday, July 10, 2025Purpose/Background
The comprehensive partnership agreement is concluded with the aim of contributing to solving regional issues and revitalizing the regional economy by utilizing information and communication technology held by Mercari and resources of Kashima Antlers, whose hometown is the five cities in Roko, Ibaraki Prefecture.With the conclusion of this agreement, the three parties will cooperate beyond the framework of public and private sectors to promote projects for regional regeneration.
Overview
1) Planning and execution of regional revitalization centered on the professional soccer club "Kashima Antlers"2) Solving issues and creating new value in Kamisu City by utilizing digital transformation technology and public-private data
3) Planning and implementation of initiatives to solve regional medical issues
4) Promotion of education, culture, and sports, and human resource development
5) Other planning and implementation of regional revitalization projects in Kamisu City
6) Planning and implementation of initiatives to promote a circular society
7) In addition to the preceding items, matters agreed upon by each party
■Overview of Kamisu City
Location: Kamisu City, Ibaraki Prefecture
Mayor: Susumu Ishida
■Overview of Mercari
Company Name: Mercari, Inc.
Location: Roppongi Hills Mori Tower, 6-10-1 Roppongi, Minato-ku, Tokyo
Business Activities: Planning, development, and operation of "Mercari," a flea market app for smartphones
Representative: Shintaro Yamada
■Overview of Kashima Antlers
Company Name: Kashima Antlers FC Co., Ltd.
Location: 2887 Ao Higashiyama, Kashima City, Ibaraki Prefecture
Business Activities: Operation of a professional soccer club, designated management of Mercari Stadium
Representative: Fumiaki Koizumi